More Industry News articles

Almost 90% of agencies have never carried out research into the effectiveness of online video advertising, according to new research.The survey of 150 video advertising media buyers, carried out by video advertising network BrightRroll, found that 56% of respondents would be more inclined to spend money if research existed.However, agency buyers said that if they… Continue reading Agencies not carrying out research into online video advertising effectiveness

Daily Mail & General Trust, owner of the Daily Mail, has reported a 47% fall in adjusted pre-tax profits to £77 million for the six months to 29 March.The publisher also suffered an 85% drop in operating profit at its regional division and a 59% fall across its national newspaper business.It said that the results… Continue reading DMGT pre-tax profits fall 47%

Orange will not be buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.It is understood that the three parties, who invested as much as £20 million in the project, have been attempting to sell off the technology since the service was blocked earlier this year (see Competition… Continue reading Orange ends talks to buy Project Kangaroo technology

Google is integrating its Analytics software into YouTube brand channels, giving brands and content publishers access to previously unavailable information.The newly available metrics, including bounce rates, page views, stay time, and return rates, could not be accessed using the video-sharing site’s built-in Insight analytics system.While users can still use Insight to learn detailed information about… Continue reading Google Analytics integrated into YouTube brand channels

Ben was the latest contestant to feel the full weight of Sir Alan’s finger in the boardroom last night, as the grizzled boss uttered the immortal “You’re fired” at the wannabe Apprentice.On BBC One at 9pm, The Apprentice had a peak of 8.7 million viewers (a 36% share of the audience), miles ahead of ITV1’s… Continue reading Another Wednesday night win for The Apprentice

Redwood’s May/June edition of Your M&S, celebrating the 125 years of Marks & Spencer, has a cover price of just 1p.On sale in-stores now, the magazine’s design and content are also intended to celebrate the nation’s nostalgia for the M&S brand on its birthday.Special content includes an exclusive interview with M&S CEO Stuart Rose, a… Continue reading Your M&S cuts cover price to 1p for anniversary issue

Future, the specialist magazine publisher, has reported an 11% fall in revenue for the six months to the end of March.The company’s revenue was £76.6 million for the period, a 2% year-on-year fall or 11% when the effects of currency exchange are removed.Overall circulation revenues, accounting for 59% of total revenues, were down 10% year… Continue reading Future reports fall in revenue

The north Kent free weekly title the Gravesend, Dartford & Swanley Extra, published by Kent Messenger Group, is relaunching as the Messenger Extra.Messenger Extra will be a single-edition title, replacing the two editions distributed in Gravesend and in Dartford and Swanley.The old door-to-door delivery distribution model will be replaced by a mix of free-to-home delivery,… Continue reading Kent Messenger Group to relaunch free weekly paper

The Daily Telegraph‘s website has seen a big boost in traffic following the MPs’ expenses scandal, according to new data from Hitwise.Hitwise said that 1 in every 756 page views in the UK last week went to a Telegraph property, with the newspaper’s market share of UK pages views (0.13%) the highest it has ever… Continue reading MPs’ expenses scandal boosts traffic to Telegraph website

Specialist magazine publisher Future has revealed an 11% fall in revenue for the six months to the end of March. Future’s revenue was £76.6 million for the period, a 2% year-on-year fall or 11% when the effects of currency exchange are removed. Overall circulation revenues, accounting for 59% of total revenues, were down 10% year… Continue reading Future reports 11% fall in revenue