UKTV has unveiled the logo, idents and ads backing the rebrand of its lifestyle channel, Really, which launches today.Supported with the line “Really. You couldn’t make it up”, the channel launches alongside a new website.Created in a Pop Art style by Red Bee Media, the rebrand includes a new logo, four idents, endboards, break bumpers,… Continue reading UKTV launches lifestyle channel Really
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Warburtons has been unveiled as the first promotional partner for Coronation Street‘s 50th anniversary in 2010.ITV Global Entertainment is bringing together a portfolio of promotional partners – including FMCG and grocery products – collectively called Coronation Street‘s 50th Anniversary, Best of British brands.A part of the festivities, ITV is launching a promotional calendar in late… Continue reading Warburtons named as first Coronation Street 50th Anniversary sponsor
Channel 4 could cut its News at Noon and More4 News programmes in an attempt to cut budgets by 10%.Although the broadcaster said that no decisions have yet been taken, it is understood that several programmes are under threat, with executives ordering a review of its news operations.Earlier this month, Channel 4 chief executive Andy… Continue reading Channel 4 could cut news programming
Pan-European newspaper group Mecom has reported a 14% fall in group revenue for the first four months of 2009. Run by former Mirror Group boss David Montgomery, the company also revealed a 22% drop in ad revenue for the period. In a statement it said: “There are now indications that rates of decline have generally… Continue reading Mecom reveals 14% fall in revenue
Twitter chief executive Biz Stone has announced that the microblogging site will not be running ads.Instead, the company wants to generate revenue by developing applications and add-on tools for business users.Speaking at a summit in New York, Stone said that there are plans to launch an analytics system by the end of the year, allowing… Continue reading Twitter says no to ads
Apple, IMG Sports Media and Premier League Archive have signed a new deal that will allow iTune users to watch football highlights on their iPods.Football fans will be able to download up to 50 ‘Classic Premier League’ matches from five seasons between 2002/03 and 2006/07.There will be 12 episodes available for each season as well… Continue reading iTunes to sell Premier League highlights
thelondonpaper, the afternoon freesheet published by News International, is launching an ad campaign today using three different ads with straplines including “Nada”, “Zilch”, and “Diddly Squat”.The ads, reassuring readers that nothing has changed about the paper, follow the London Evening Standard‘s recent “sorry” campaign.The text on the ads says the title is “still listening, still… Continue reading thelondonpaper launches new ad campaign
Independent News & Media has agreed a financial standstill deal with its investors, giving it until late June to negotiate the refinancing of its €200 million (£178 million) bond.The publisher of the Independent newspaper has also secured €15 million (£13.3 million) in working capital.The standstill period starts today and runs until 26 June. INM said… Continue reading INM agrees “financial standstill” deal with investors
A new US report from Hitwise indicates that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to 9 May 2009, 7.25% of search engine traffic to all categories of websites was from paid clicks, said Hitwise. This compares to 9.84% in the… Continue reading US paid search traffic share down 26%
Semantic search engine Wolfram Alpha has launched today, potentially changing the way users find information online.The service, developed by UK physicist Stephen Wolfram, responds to queries by searching through a database and providing a direct answer, including graphs and charts if relevant, rather than providing a list of links as Google does.Wolfram says that the… Continue reading Semantic “search engine” launches today
