More Industry News articles

Thinkbox, the marketing body for the main UK commercial broadcasters, is launching a series of free research events examining how TV advertising works for specific advertising categories.Each event will draw on the latest research by Thinkbox and the wider marketing industry into how TV advertising achieves success for specific markets.This includes insights drawn from Thinkbox’s… Continue reading Thinkbox launches free research events

Arqiva has unveiled plans to launch a new consumer video-on-demand service following its acquisition of Project Kangaroo’s technology.The broadcast transmission company hopes to launch a new platform with free and paid-for content from broadcasters and independent content providers, according to reports.BBC Worldwide, Channel 4 and ITV – the partners behind the failed broadband TV venture… Continue reading Arqiva plans VoD launch with Kangaroo technology

Publicis Groupe has reported an 8.6% fall in global organic revenue growth for the second quarter of 2009 and although it is forecasting a slow recovery from September it expects no positive growth until mid-2010. The first six months of the year saw organic revenue growth fall 6.6% year on year. Revenue for the period… Continue reading Publicis Groupe reports fall in global revenue growth

The total advertising sector in North America is expected to decline 10.2% in 2009 with the online advertising sector down 3.2%, according to a new forecast. The Strategy Analytics forecast also says that Central & Latin America is expected to be less affected by the global financial crisis than the developed world. Nevertheless, real GDP… Continue reading North American ad sector to fall 10%

A new report forecasts that US marketers will spend $65 billion on their own websites this year. The Outsell Inc report, based on an online survey in April of more than 1,200 advertisers, revealed that this figure will be nearly as much as marketers’ spend on TV advertising. It found that US marketers will spend… Continue reading Marketers predicted to spend $65bn on websites this year

ITV1’s new Wednesday evening line-up proved to be a hit last night with Midsomer Murders attracting a high of 6.2 million viewers during the prime-time slot.The first of two new cases for detective DCI Tom Barnaby, played by John Nettles, pulled in more than six million average viewers and a 27.5% audience share between 8pm… Continue reading Overnights: Midsomer Murders returns with 6.2m viewers

Independent News & Media has sold its 18% stake in Cashcade for £13.2 million to digital group PartyGaming.The struggling newspaper group will receive €15.3 million for the gambling group, which owns gaming brands such as Foxy Bingo, as well as “incremental proceeds” over the next two years as long as earnings targets are met.PartyGaming’s deal… Continue reading INM offloads Cashcade asset

Arqiva is understood to be in discussions to buy the technology behind Project Kangaroo, the failed broadband TV venture between BBC Worldwide, Channel 4 and ITV.The broadcast transmission company was up against Orange as the only serious contenders to buy the technology, however, Orange pulled out of the process in May.As a result, talks with… Continue reading Arqiva set to buy Kangaroo technology

Daily Mail & General Trust’s revenues from its consumer media operations were down 19% year on year in the second quarter, to £303 million. Total underlying revenues at Associated Newspapers fell by 12% to £206 million underlying circulation revenues were 7% lower year on year. advertising revenues in Q2 fell by 15%. Within this figure,… Continue reading DMGT’s consumer revenues fall 19%

Yellow Pages directory site Yell.com has signed a deal with Videojug to provide “how to” videos and a blog network.The online business directory has added the new features in a bid to turn the Yellow Pages service into a multimedia content company, according to reports.Videojug, the creator of around 50,000 video clips, will provide online… Continue reading Yell.com adds new video network