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Total social network ad spending in the US will fall 3% to $1.1 billion in 2009, from $1.2 billion in 2008, according to a new forecast from eMarketer.This is a significant turnaround from previous years, when spending grew an estimated 33% in 2008 and 129% in 2007, said eMarketer.The primary reason for the change is… Continue reading US social networking adspend forecast to fall 3% in 2009

Clear Channel Outdoor has unveiled Molson Coors as the first client to advertise on its new Hammersmith Tower.The new architect-designed tower, which can be viewed from the Hammersmith Flyover, displays two Mega 6 advertisements for Molson Coors’ Carling brand, targeting inbound and outbound traffic on this route from Heathrow into Central London.The patinated brass-clad, 33… Continue reading Molson Coors books launch campaign on new Hammersmith Tower

The Government has unveiled plans to create up to 10,000 new jobs for young people in the creative industries as part of its £1.1 billion investment in the sector.Public and private sectors will both have the opportunity to bid for the new “innovative” jobs, which will span across a range of creative sectors, according to… Continue reading Government to create 10,000 new jobs in the creative industries

The RAB is set to launch a new £1 million creative challenge that will see commercial radio collectively offer up to £1 million worth of radio airtime to two advertisers.Advertisers will be invited to submit a creative for a new radio advert, which has not yet run on commercial radio, with the chance to win… Continue reading RAB sets up £1m creative challenge

ITV plans to cut another £40 million from its cost base from 2010 after posting a 15% drop in ad revenues for the first quarter.In a trading update today, the broadcaster said its overall revenues were down by 13.6% to £425 million as the “market remains weak”.However, ITV’s global content division saw its revenues fall… Continue reading ITV to cut another £40m in costs

Media Playground is a full day conference and exhibition, which will be held in London on 4 June, aiming to deliver insight into media innovation and related advertising opportunities.Tickets for this event are now on sale for just £150 to MediaTel subscribers, IPA and IAB members.Delegates will be treated to four exciting seminars – Behavioural… Continue reading Explore and evaluate media innovation at ‘Media Playground’

Johnston Press has reported a fall 34.4% fall in ad revenue for the first 19 weeks of the year. The regional publishing group said following this its operating profit for 2009 is likely to be towards the lower end of market expectations. It has also scrapped plans to sell its Irish titles despite “considerable interest”,… Continue reading Johnston Press reports 34.4% drop in ad revenue

NME Radio is launching on DAB in London from today, adding to its existing broadcast platforms – Sky, Virgin Media, Freesat and online.NME Radio is also available to listen to on 87.7FM in Manchester throughout May.Sammy Jacob, NME Radio managing and programming director, said: “Since launch we’ve been dedicated to making NME Radio available on… Continue reading NME Radio launches on DAB in London

Advertising revenue at Trinity Mirror’s regional division was down 36% year on year in for the 17 weeks to the 26 April. In an interim management statement released today, the company revealed that group advertising revenue declined by 30% year on year. Its regional division was down 37% in January and February and 35% in… Continue reading Trinity Mirror’s regional ad revenues down 36%

UKTV is set to complete the rebranding of its channel portfolio by relaunching UKTV Food as Good Food.Good Food, a name which comes after a licensing deal was agreed between UKTV and BBC Worldwide, is due to launch at 9am on Monday 22 June.Good Food’s launch, which will be accompanied by a new website, follows… Continue reading UKTV launches Good Food channel