Virgin Media added 7,100 new subscribers in the first quarter of 2009 but saw revenues fall below £936 million, although the company managed to convert more of that into cash that the City had expected. The cable company persuaded 47,300 households to take up its broadband service, down from the 57,100 in the run-up to… Continue reading Virgin Media gains 7,100 customers in mixed first quarter
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Mobile advertising in the US will grow by 36%, rising from $169 million in 2008 to $229 million during the course of 2009, according to Magna’s new mobile advertising forecast. Although these figures represent downward revisions from Magna’s previous forecast, which was released in the middle of last year before the recession kicked-in, Magna said… Continue reading US mobile advertising to grow by 36%
Online advertising revenues and forecasts for the global, US and European markets.
ITV1’s new Taggart series secured the highest ratings during the all-important 9pm to 10pm peak-hour last night with more than 4.3 million viewers.The long-running crime drama, with Alex Norton and Blythe Duff, kick-started with a high of 4.36 million viewers and a 19.3% average audience share.Elsewhere, BBC One’s Crimewatch, which featured the hunt for the… Continue reading Taggart returns with over 4m viewers
The Local Radio Company has received a renewed takeover offer of £2.5 million from Hallwood.Hallwood’s new offer, which well exceeds its previous bid of £1.8 million, values the company’s shares at 3.5p each.The company’s renewed bid comes after rival bidder UKRD offered LRC 3.25p per share on Wednesday – UKRD increased its offer after its… Continue reading Shareholders increase The Local Radio Company offer to £2.5m
Disney has acquired almost a 30% stake in US online TV platform Hulu, the joint venture between NBC Universal and News Corp.The deal will see Disney broadcast full-length episodes of its ABC TV programmes, such as Lost, Grey’s Anatomy, Ugly Betty and Desperate Housewives on Hulu.Financial terms of the deal were not disclosed but all… Continue reading Disney acquires stake in Hulu
The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video advertising.The new guidelines have been produced by the IAB’s Video Council, which comprises broadcasters, publishers, agencies and networks.The council has also launched an educational online resource www.iabuk.net/video and handbook which take practitioners through the process in running an effective video advertising… Continue reading IAB updates video advertising best practice guidelines
Kent Messenger has revamped the eight titles in its free Extra series and plans to trial user-generated content in the Canterbury edition in a bid to push its paid-for titles.The regional publisher has redesigned the Extra series, which include the Ashford Extra, Canterbury Extra, Folkestone & Dover Extra, Gravesend, Dartford & Swanley Extra, Maidstone Extra,… Continue reading Kent Messenger revamps its Extra series
BBC’s high definition television programmes will now be available to Virgin Media subscribers via the iPlayer.The two broadcasters have signed a deal to make high-definition content available, including popular BBC shows such as Robin Hood and Friday Night with Jonathan Ross, to subscribers who have the requisition set-top box and a HD-ready television.Virgin Media already… Continue reading BBC and Virgin sign new HD deal
April saw the release of the latest IPA Bellwether report, which found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in the Q4 2008. Businesses confidence was up from the all-time low of Q4, said the report, with the percentage of companies believing… Continue reading INSIGHTanalysis: Media Healthcheck – April 2009
