More Industry News articles

Channel 4 and Clear Channel have both developed new ad packages in a bid to encourage advertisers to capitalise on the summer sun.Clear Channel has set up five ad packages, which include a client bonus if temperatures reach more than 30° in the expected hot weather this summer.As part of the outdoor firm’s summer packs,… Continue reading C4 and Clear Channel unveil new hot ad packages

Express Newspapers made an operating loss of £2.6 million in 2008, with a £17.1 million increase in printing costs adversely affecting profitability. According to accounts filed at Companies House, Express Newspapers suffered a 91% drop in pre-tax profit, down from £54.9 million in 2007 to £4.8 million in 2008. It said that the fall was… Continue reading Express Newspapers makes £2.6m operating loss in 2008

Advertising budgets for mobile channels are expected to buck the downward trend and hit by $5.7 billion by 2014, according to a new report from Juniper Research. The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above the line… Continue reading Mobile advertising to hit $5.7bn by 2014

Sport Media Group has managed to turn around its plummeting circulation for the first time in six months and claims its advertising revenue is “holding steady”.SMG, publisher of the Daily Sport and Sunday Sport, said its circulation figures for May are back up to the same levels of last November.Earlier this year, the publishing firm… Continue reading Sport Media Group says ad revenue is “holding steady”

The last in the series of Ashes to Ashes pulled in more than 6.7 million peak viewers last night during the all-important 9pm to 10pm slot.BBC One’s popular drama series, starring Philip Glenister and Dean Andrews, ended on a high with 6.4 million average viewers and a 29.1% audience share during the peak-hour.At the same… Continue reading Overnights: Last Ashes to Ashes secures 6.7m viewers

Television advertising rates have fallen to the lowest levels since the 1980s, according to a new report by Billetts.The media and marketing consultancy firm also warned that UK TV ad spend is unlikely to recover next year after two consecutive years of decline, following a slump in the cost of TV ad slots.Billetts said the… Continue reading Billetts: Lowest TV ad rates in over 20 years

BSkyB chief executive Jeremy Darroch has said that although the satellite broadcaster has been in talks with beleaguered rival Setanta, it is not its job “to fund other companies”.BSkyB has been in talks with the Irish broadcaster over a deal for the its 46 live 2010-2011 Premier League games. Setanta wants extra funding to avoid… Continue reading BSkyB chief: “not our job to fund other companies”

Microsoft’s new search engine, Bing, has seen its average visit time hit eight and a half minutes since its launch, according to new Hitwise data.Bing, announced by Steve Balmer on May 28 and officially launched on June 3, saw traffic peak on its launch date, when it was the eighth most visited website in the… Continue reading Bing average visit time hits eight and a half minutes

Channel 4 is set to make all of its rights-cleared archived content available on the Channel4.com catch-up TV service 4oD.The broadcaster plans to add around 4,000 hours of archived content, including classic series such as Trigger Happy TV and Queer as Folk as well as old episodes of popular programmes like Grand Designs, to its… Continue reading C4 boosts website with free archive content

Mobile advertising may be an emerging market but it is certainly generating a lot of interest, according to Matthew Hester, research director at Ipsos MediaCT.In a presentation before the Mobile seminar at Thursday’s Media Playground conference, Hester said the potential of mobile advertising is gathering pace.Incentivated’s Robert Thurner, who also presented at the Media Playground… Continue reading Mobile Advertising is creating “a lot of interest”