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Direct and indirect revenues from mobile applications are expected to top $25 billion globally by 2014, according to a new report from Juniper Research. The report found that while the overwhelming majority of application (app) revenues are currently accrued from one-off downloads, the increasing utilization of in-app billing to enable incremental revenues from additional mobile… Continue reading Revenues from mobile applications expected to top $25bn by 2014

The second episode in the new eight-part Ashes to Ashes series secured the highest ratings during the all-important peak hour last night, despite the fact it was up against the grand finale of Hell’s Kitchen.BBC One’s fantasy drama pulled in an impressive 6 million peak viewers and a 24.3% average audience share between 9pm and… Continue reading Second Ashes to Ashes beats Hell’s Kitchen final

Transport media owner CBS Outdoor is launching its Mega DEP format with the latest Sony Bravia ‘200Hz Motionflow’ campaign.The campaign, planned by OMD, created by Dare and bought by Posterscope launched yesterday at Waterloo Underground Station. It will run for two weeks to coincide with the UEFA Champions League semi-finals, a tournament sponsored by Sony.The… Continue reading CBS Outdoor launches Sony Bravia campaign

UTV Media is in pole position to acquire Sport Magazine after ShortList ruled itself out of taking on the title.UTV executives are due to meet with representatives from Sport magazine’s France-based parent group, Sport Media & Strategie, for the second time in a week to try and come to a deal for the title, according… Continue reading UTV Media to acquire Sport magazine

Sky is finally set to launch its green button interactive TV (iTV) ad service in June after more than a year of delays due to technical problems.The satellite broadcaster has signed T-mobile, MacMillan Cancer Support and Warner Brothers as launch advertisers, which will allow Sky+ subscribers to download ads directly to their PVR by pressing… Continue reading Sky launches green button ads

WPP has reported a 5.8% year on year fall in like-for-like revenue for the first three months of the year, saying that it would not meet its full year forecasts.However, its UK operations increased revenue by 16% year on year in the first quarter, totalling £251.1 million.Global revenue rose by 36% to £2.12 billion compared… Continue reading WPP reports 5.8% fall in like-for-like revenue

Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry…

Phorm, the online behavioural targeting company, has launched a website “that hits back at the privacy pirates smear campaign” against its service.The ‘StopPhoulPlay’ site aims to set out Phorm’s defence amid on-going opposition that the advertising targeting system invades users’ ePrivacy and data protection rights.Phorm’s new site claims that “over the last year Phorm has… Continue reading Phorm fights back with new website

Interpublic Group has reported a 5.6% year on year drop in revenues for the first three months of the year. Total revenue for the first quarter was $1.33 billion (£910 million), down from $1.49 billion in the same period in 2008. Michael Roth, Interpublic chairman, said: “To date this year, we’ve continued to see the… Continue reading Interpublic Group suffers 5.6% drop in revenue

WPP has reported a 5.8% year on year fall in like-for-like revenue for the first three months of the year. However, its UK operations increased revenue by 16% year on year in the first quarter, totalling £251.1 million. Global revenue rose by 36% to £2.12 billion compared with £1.6 billion in the first three months… Continue reading WPP reports first quarter 5.8% fall in revenue