TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today. This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA. It also… Continue reading IPA Trends in Television report
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TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today.This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA.It also found that… Continue reading IPA Trends in Television report: Another robust performance from TV
Revenue in the US television industry will fall below the $20 billion mark starting this year, according to a report from BIA Advisory Services. After six years with US TV revenue hovering between $20-22 billion, BIA expects 2009 to end at an even $17 billion in revenues, a 21.2% drop from 2007’s $21.5 billion. BIA’s… Continue reading US TV ad revenue to fall below $20bn mark this year
ITV1’s UEFA Champions League Live coverage attracted more than 9 million peak viewers during the all-important evening slot last night.The Arsenal v Manchester United semi-final, which saw Man Utd win 3-1 at Arsenal’s home-ground with two goals from Ronaldo and one from Park, pulled in 7.4 million average viewers and a 31.8% share between 7.30pm… Continue reading Arsenal v Man United scores over 9m viewers
Publicis Groupe chairman Maurice Lévy says that the business model for print media is broken.Speaking at yesterday’s Fipp World Magazine Congress in London, Lévy said that there were tough times ahead for traditional media, with structural issues at the heart of the problem.He said: “The end of the economic crisis will not be, I’m sorry… Continue reading Maurice Lévy: “Print media’s business model is broken”
Times Newspapers has reported a loss of £51.3 million for the year ending June 30 2008, compared with a loss of £43.9 million for the previous year.The publisher’s losses reportedly came from a rise in the cost of newsprint, a one-off charge associated with moving the print-run from Wapping to Broxbourne and redundancy costs.The group’s… Continue reading Times Newspapers reports £51 million loss
The Association of Online Publishers has announced the shortlist for its 2009 Digital Publishing Awards.Winners for each of the 17 categories, which include innovation, mobile and commercial partnership, will be announced at an awards dinner on June 2 in London.Bauer Media’s digital sales team, Future Publishing’s digital ad team and IPC Media’s Ignite are among… Continue reading AOP announces Digital Publishing Awards shortlist
Richard Bullwinkle, chief evangelist at Macrovision, examines the digital broadcast television industry – past, present and future…
Virgin Media is planning a major push to encourage the half of its customers who have yet to try its VoD services to do so.The cable TV broadcaster also hopes to capitalise on its pay-TV rival Sky’s success with high definition services by launching more HD channels over the summer and increasing the amount of… Continue reading Virgin Media is set for video-on-demand push
Mobile advertising in the US will grow by 36%, rising from $169 million in 2008 to $229 million during the course of 2009, according to Magna’s new mobile advertising forecast. Although these figures represent downward revisions from Magna’s previous forecast, which was released in the middle of last year before the recession kicked-in, Magna said… Continue reading US mobile advertising to grow by 36%
