More Industry News articles

In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%, according to new research from the Interactive Advertising Bureau Europe. The top 10 markets in Europe account for 93% of the total value of the market, the report found. The Netherlands, Europe’s early adopter… Continue reading European online advertising worth €12.9bn in 2008

New US research has found that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009.Research from comScore found that the mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34% year on year. However,… Continue reading US mobile audience for local content up 51% YoY

ITV1 was on the ball last night, with its coverage of England’s football World Cup qualifier bagging a peak of 9.2 million viewers – a 40% share of the audience.Playing an Andorra team ranked 196 in the world, England managed to rack up a convincing 6-0 victory. The coverage had an average of eight million… Continue reading Overnights: 9.2m watch England victory

Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.The campaign will feature on Sky’s new green button service from June 17, according to reports.Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or… Continue reading Universal launching green button ad campaign

Five could launch HD services on digital terrestrial television (DTT) from 2010 after Ofcom provisionally reserved capacity for the broadcaster.The decision to award the HD licence is subject to Five resolving certain key criteria related to its application by 31 December 2009, said Ofcom.Five said in its application that it will initially simulcast its main… Continue reading Five could launch DTT HD services by 2010

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research. The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

ITV1’s Ladette to Lady managed to pip BBC Two’s popular Mary Queen of Charity Shops to the top spot during the all-important peak-hour with 3.1 million peak viewers.Both programmes secured more than 3 million average viewers between 9pm and 10pm but ITV1 marginally took the lead in terms of audience share with 14% compared to… Continue reading Overnights: ITV1’s Ladette to Lady pipped BBC Two to the top spot

Publicis’ chairman and chief executive Maurice Levy predicts an upturn in advertising spend in the second half of 2009.Speaking at Publicis’ annual general meeting yesterday, Levy said the ad spend decline is almost “over” and the market should pick up in the second half of the year, after a difficult Q2.“The fall of advertising expenditures… Continue reading Publicis chief forecasts increase in ad spend

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research.The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the future.Those… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

Phorm hopes to secure £15 million in order to continue its behavioural targeting operations in the UK and South Korea.The company plans to sell a 19.4% stake through a new share offering in a bid to raise the capital needed to continue trialling its controversial technology with BT, TalkTalk and Virgin Media.So far, Phorm has… Continue reading Phorm aims to raise £15m to continue trials