More Industry News articles

More than one-third of high-use smartphone users respond to mobile advertisements, according to a new research study from Universal McCann. The study polled 1,800 participants online who frequently surf the web with their mobile devices. Smartphone users are defined as those that download mobile content from the web at least once a day or close… Continue reading Over one-third of smartphone users respond to mobile advertisements

The Apprentice pulled in more than 8 million peak viewers last night, securing the highest ratings throughout the all-important 9pm to 10pm slot.Over 7.4 million average viewers tuned in to see the candidates reach the half way mark in the contest to win a job with Sir Alan Sugar, banking a high 30.5% audience share… Continue reading The Apprentice attracts a high of 8m viewers

ITV1’s live UEFA Champions League coverage attracted a high of almost 8 million viewers last night, securing the peak audience throughout most of the all-important 9pm to 10pm slot.More than 6.3 million average viewers (a 27.8% share) tuned in to see the Barcelona v Chelsea goalless draw – the first time Barcelona have failed to… Continue reading Barcelona v Chelsea scores 8m viewers

AOL is set to rollout a new platform that adds social networking services like Facebook and Twitter to any website, broadcasting users’ activities in real-time to their friends.The social networking aggregator ‘Socialthing’ will be deployed across MediaGlow’s – AOL’s publishing arm – 75 sites, which will reach around 181 million users worldwide.Socialthing focuses on “activity… Continue reading AOL launches new Socialthing platform

Scottish ITV broadcaster STV is set to run a new local TV news pilot scheme alongside a consortium of media companies.If the pilot is a success, outside suppliers would be able to take over from ITV companies and make their own local TV news bulletins in Scotland, Wales, Northern Ireland and the English regions.STV volunteered… Continue reading STV to run local news pilot

Online market research firm eMarketer estimates that 39% of UK internet users – more than 15.4 million people – will use social networks at least once per month in 2009.It predicts that growth will continue, though at slightly slower rates after 2010, and by 2013 the social networking population in the UK is expected to… Continue reading UK social networking population to reach 50% by 2013

Clear Channel Outdoor has retained its exclusive contract to sell ad space at Birmingham International Airport (BIA).BIA has recently completed a 10 year £260 million redevelopment programme, which will enable Clear Channel to offer enhanced ad opportunities, such as sponsorship of the new International Pier.BIA offers advertisers multiple opportunities to reach more than 10 million… Continue reading Clear Channel retains top four airport contract

Over 60% of Twitter users abandon the microblogging site after the first month, according to new data from Nielsen Online.The figures show that while Twitter continues to grow at an incredible rate, with usage up by more than 100% since March, the service fails to attract users in the long-term.Twitter currently has a retention rate… Continue reading Twitter users quit after first month

Publicis Groupe has reported a 4.4% dip in revenue for the first three months of the year, to €1.08 billion. Publicis, which owns Saatchi & Saatchi and ZenithOptimedia, saw revenues fall in all regions except Latin America and the Middle East and Africa, with central European markets proving more resilient than western Europe. Maurice Levy,… Continue reading Publicis Groupe reports a 4.4% dip in revenue

Online engagement by internet users is deepening, according to a new global and US report on the online landscape by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories, said Nielsen. Charles Buchwalter, SVP, research and analytics, Nielsen Online, said:… Continue reading “Online user engagement is deepening”