More Industry News articles

Michael Grade is set to step down as chief executive of ITV before the end of the year to become a non-executive chairman and allow the broadcaster to bring in a new chief exec.Grade’s decision comes after reports last month that ITV shareholders were pushing him to take a step back in return for pumping… Continue reading Michael Grade to step down as ITV chief executive

A record number of US email marketers are planning to bridge the gap between online social networks and their email marketing campaigns this year, according to new research from Ball State University, the Email Marketer’s Club and ExactTarget. The research also found that the number of social email initiatives is expected to grow 367% this… Continue reading US social email campaigns to increase nearly 400% in 2009

The Apprentice raced ahead in the peak-hour ratings war last night with more than 7.8 million peak viewers, more than double the number of viewers compared to its closest terrestrial channel rival between 9pm and 10pm.More than 7.6 million average viewers tuned in to see the wannabes launch a brand identity and TV ad campaign… Continue reading The Apprentice races ahead

We are getting to a point where we are measuring everything online and understanding very little, according to Adam Freeman, commercial director at Guardian News & Media.Speaking at yesterday’s ABCe Interaction event in London, Freeman explained that this is becoming a “real problem for businesses” adding that there are three key areas where measurement needs… Continue reading Adam Freeman: We’re measuring everything online and understanding very little

Giving an agency perspective on online audience measurement at yesterday’s ABCe Interaction event, Pete Robins, deputy chair, IPA Digital and founding partner of Agenda 21, said that although agencies have become better at handling online data, they still have a long way to go.“Data is the thing that will drive our industry – agencies are… Continue reading ABCe Interaction: Still room for agencies to improve

Xfm breakfast DJ Alex Zane is leaving the Global Radio station and being replaced by Ian Camfield, currently presenter of the 12-4pm slot.It is understood that Zane is leaving by “mutual consent” as he has come to the end of his contract. His last show will be this Thursday.The latest RAJAR figures, for Q4 2008,… Continue reading Alex Zane to leave Xfm’s breakfast show

The BBC’s free to air high definition channel BBC HD is now available via BBC iPlayer, allowing users to stream HD programmes for up to seven days after broadcast.BBC iPlayer users will now be able to download and watch a wide range of high definition programmes from across other BBC channels, with up to five… Continue reading BBC HD comes to iPlayer

ISBA is set to back Project Canvas, the video-on-demand venture proposed by the BBC, ITV and BT, as “an important commercial counterbalane” to the BBC’s iPlayer service.Regulators are currently in the process of reviewing the proposed service, which would use an open internet connection to deliver on-demand viewing to television screens.Project Canvas follows the joint… Continue reading ISBA endorses BBC’s Project Canvas

Press Gazette, the newspapers’ trade magazine will continue to publish under its new owner Progressive Media.Earlier this month, the title’s former parent company, the Wilmington Group, announced that the magazine would cease printing after the May edition due to the current economic conditions (see Press Gazette to close after 40 years).At the time, a company… Continue reading Press Gazette lives on

Paul Maskell, research director at Ipsos MediaCT, examines YouTube’s impact on traditional media for delivering music videos…