More Industry News articles

The OFT has advised the Competition Commission to consider changes to ITV’s Contract Rights Renewal (CRR) mechanism, which was introduced as a condition for the merger of Carlton and Granada in 2003.An OFT consultation found that whilst ITV1’s market position has declined, it remains almost the only provider of very large commercial audiences.However, the OFT… Continue reading Changes could be made to ITV’s CRR

The Reading Evening Post, owned by Guardian Media Group, is to relaunch as the Reading Post, with its sister paper, currently called the Reading Post, also relaunching, as Getreading.In its new guise, the Reading Evening Post will move from a five-day-a-week paper to a 180-page weekly costing 40p from next Wednesday 3 June.The latest ABC… Continue reading Reading Evening Post to relaunch

New comScore data reveals that Facebook was the top online display ad publisher in the UK during April. Facebook had 12.5 billion ad views during the month, a 21.6% market share, with Microsoft sites in second place with 3.8 billion ad views (a 6.5% share). eBay was third with 2.9 billion ad views (4.9%). Mobile… Continue reading Facebook is UK’s top online display ad publisher in April

ITV1’s big ratings-winner Britain’s Got Talent reached a high of more than 13.1 million viewers between 8.30pm and 10pm last night.Over 12.3 million average viewers tuned in to see eight more acts perform in the fourth semi-final, in front of an audience and judges Simon Cowell, Amanda Holden and Piers Morgan, in a bid to… Continue reading Britain’s Got Talents draws in over 13m viewers

ITV1’s UEFA Champions League Final coverage attracted more than 10.3 million peak viewers last night and an impressive 33.7% average audience share between 7pm and 10.10pm.Over 7.8 million average viewers tuned in to see Manchester United lose 2-0 to Barcelona at the Stadio Olimpico in Rome, the English sides first European defeat.Barcelona took an early… Continue reading Champions League Final attracts over 10 million viewers

Thinkbox, the television marketing body for the main UK commercial broadcasters, is launching its first TV advertising campaign.The ad is aimed at reminding advertisers of the effectiveness of TV advertising and will attempt to encourage them to seek help from Thinkbox if they are considering using TV for the first time .The campaign launches with… Continue reading Thinkbox launches first TV ad campaign

Yahoo!’s chief executive has revealed that the company is still in talks with Microsoft over a potential deal to sell part of the company.Speaking at Dow Jones’ All Things D conference, Carol Bartz said: “The other party has to have a boatload of money and the right technology and give us the right data and… Continue reading Yahoo! continues talks with Microsoft

Half of all British adults are still unclear of what the digital switchover involves, according to a new report from moneysupermarket.com.Despite years of preparation and millions of pounds worth of advertising, just under half the British population (45%) admit to not knowing what the upcoming switch-off entails.Around 22 million adults do not know the digital… Continue reading Confusion over the digital switch-off

Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a new research report from Brightkite and GfK Technology.The report, based on a representative sample of 1,000 American adults interviewed by telephone, found that advertising awareness has grown 10% quarter on… Continue reading 59% of US iPhone owners recall seeing ads on their phones

Instyle.co.uk has unveiled a new look, featuring new channels and expanded sections, as well as more advertising opportunities including a larger MPU.The site now offers a greater choice of advertising formats, including leaderboards, skys and MPUs. In addition, IPC said that instyle.co.uk is the first website to offer a larger-size MPU, measuring 336 x 600.The… Continue reading Instyle.co.uk gets new look and larger MPU