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A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009. Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the… Continue reading US online advertising forecast to fall 5% in 2009

Britain’s Got Talent stormed back onto the nation’s screens on Saturday night, with a strongman who pulled a car with his ear helping the show to pick up a peak audience of 11.4 million viewers for ITV1.On for an hour and a half from 7.30pm, the show had a peak share of 49.2% of the… Continue reading Strong return for Britain’s Got Talent

Google CEO Eric Schmidt believes that the newspaper industry should be working with search engines to give consumers tailored news.Speaking at the Newspaper Association of America’s convention in San Diego, Schmidt said that newspapers were wrong to claim that internet aggregators were misappropriating news organisations’ material.He added that “the only solution” Google could see to… Continue reading Google CEO: “Newspapers must work with aggregators”

Nick Mawditt, global director of insight and marketing at Kinetic, reviews the recent OAA Conference and asks: Where next for Out of Home media in the current climate?The Outdoor Advertising Association’s recent conference – the 3rd Space – took an honest perspective on the state of the medium and how it has fully embraced technology… Continue reading Newsline Feature: Where next for OOH?

A portion of the BBC’s licence fee should go to the corporation’s rivals to allow them to create more public service content, such as current affairs and regional news programming, according to a parliamentary report.The House of Lords Communication Committee said that an element of “contestable funding” should be created for broadcasters and programme makers… Continue reading Parliamentary report calls on BBC licence fee split

Twenty-six percent of European advertisers used behavioural targeting technology in 2008, a new survey has found. According to a new report by Forrester, the number of advertisers using the technology was up 10% on 2007. Marketers’ use of behavioural targeting has grown quicker than other targeting methods because of an increased awareness of the technology,… Continue reading 26% of European advertisers used behavioural targeting in 2008

Egmont Magazines has launched a new monthly magazine, Playhouse Disney, aimed at 2 to 4 year-olds.Launching this week with a cover price of £2.25, the magazine will have an initial print-run of 100,000 copies.Each issue of the magazine will have branded covermounts; the launch issue will include a giant My Friends Tigger and Pooh ‘Pop… Continue reading Egmont Magazines launches new Playhouse Disney title

Richard Titus has been appointed as chief executive of Associated Newspapers’ digital division, AND.Titus was previously controller of future media at the BBC. He replaces Andy Hart who left AND last July. Before working at the BBC, Titus was at US web agency Schematic.AND operates the digital assets of Associated Newspapers and Northcliffe Media.Titus will… Continue reading Richard Titus named new CEO of Associated Newspapers’ digital division

Ray Snoddy, former media editor of the Times and the FT and current presenter of the BBC’s Newswatch will be writing weekly for MediaTel NewsLine from mid-May. Here’s a taster of what’s to come with Ray’s reflections on a conference session and interview with Martin Sorrell at MIPTV in Cannes last week, and on Zillion… Continue reading A Zillion reasons why Sorrell might be right

Digital switchover began in the West Country this morning, with analogue BBC Two turned off at transmitters across Torbay and south Devon.The second stage of switchover takes place on Wednesday 22 April, when the remaining analogue channels will be switched off permanently.The West Country will be the first region in the UK to complete the… Continue reading Switchover starts in the West Country