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The internet’s share of US media ad spending is rising by at least 1 percentage point every year, for two reasons: Marketers are spending more on internet ads and less on ads in traditional media, according to a new report from eMarketer. The US Ad Spending report analyses the shifts in the media landscape due… Continue reading Online share of US media ad spending continues to rise

ITV1’s UEFA Champions League Live coverage pulled in the highest ratings last night with more than 9.5 million peak viewers after 9pm.The explosive second-leg tie between Chelsea and Liverpool, which has been dubbed ‘the game of the season’, attracted more than 7.4 million average viewers and an impressive 31.2% audience share.Elsewhere, the third in the… Continue reading ITV’s football coverage triumphs with over 9.5m viewers

Universal Music Group (UMG) is working with Google’s YouTube to launch a new music and video entertainment service featuring UMG’s premium video content.Called Vevo, the ad-supported service will launch later this year, with the technology infrastructure provided by YouTube.On YouTube, this content will be exclusively available through VEVO.com and a new VEVO channel through a… Continue reading Universal Music and YouTube to launch music video service Vevo

A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009.Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the first… Continue reading US online advertising forecast to fall 5% in 2009

Steve Atkinson, group sales director at Clear Channel Outdoor UK, looks at how the world’s oldest medium is harnessing the power of mobile technology…

The Local Radio Company (TLRC) has rejected a £1.25 million takeover bid from radio group UKRD.Last week, Hallwood Financial made an offer of £1.8 million for TLRC, following which TLRC independent non-executive director John Perriss strongly recommended the company’s shareholders reject the bid from UKRD.UKRD owns stations including Pirate FM 102 in the West Country… Continue reading Local Radio Company turns down UKRD bid

The Local Radio Company (TLRC) has rejected a takeover bid from rival radio group UKRD. Last week, Hallwood Financial made an offer of £1.8 million for TLRC, following which TLRC independent non-executive director John Perriss strongly recommended the company’s shareholders reject the £1.25 million offer from UKRD. Hallwood Financial already owns 28% of TLRC and… Continue reading Local Radio Company turns down UKRD takeover offer

The European Commission has begun legal proceedings against the UK over the behavioural advertising company Phorm.In a statement, the Commission said that the “proceeding addresses several problems with the UK’s implementation of EU ePrivacy and personal data protection rules, under which EU countries must ensure… the confidentiality of communications by prohibiting interception and surveillance without… Continue reading European Commission begins legal action on Phorm

UK ad spending will fall 8.7% this year, with global spend predicted to shrink by 6.9%, according to a new forecast from ZenithOptimedia.Zenith is currently forecasting 1.5% growth in global adspend in 2010, followed by 4.5% growth in 2011, although these forecasts will be revised when new information arises, it said.Adspend is forecast to fall… Continue reading UK adspend forecast to fall 8.7% in 2009

Magna Global has released a new US forecast predicting that DVR subscriber households will hit 51.1 million (43% of US TV households) by the end of 2014, up from 29.8 million (27% of TV households) at the end of 2008. Over the 10 years between 2004 and 2014, Magna estimates that DVRs will contribute to… Continue reading US DVR subscriber households to hit 51.1m by end of 2014