More Industry News articles

Twenty-six percent of European advertisers used behavioural targeting technology in 2008, a new survey has found. According to a new report by Forrester, the number of advertisers using the technology was up 10% on 2007. Marketers’ use of behavioural targeting has grown quicker than other targeting methods because of an increased awareness of the technology,… Continue reading 26% of European advertisers used behavioural targeting in 2008

Google CEO Eric Schmidt believes that the newspaper industry should be working with search engines to give consumers tailored news.Speaking at the Newspaper Association of America’s convention in San Diego, Schmidt said that newspapers were wrong to claim that internet aggregators were misappropriating news organisations’ material.He added that “the only solution” Google could see to… Continue reading Google CEO: “Newspapers must work with aggregators”

Nick Mawditt, global director of insight and marketing at Kinetic, reviews the recent OAA Conference and asks: Where next for Out of Home media in the current climate?The Outdoor Advertising Association’s recent conference – the 3rd Space – took an honest perspective on the state of the medium and how it has fully embraced technology… Continue reading Newsline Feature: Where next for OOH?

A portion of the BBC’s licence fee should go to the corporation’s rivals to allow them to create more public service content, such as current affairs and regional news programming, according to a parliamentary report.The House of Lords Communication Committee said that an element of “contestable funding” should be created for broadcasters and programme makers… Continue reading Parliamentary report calls on BBC licence fee split

Egmont Magazines has launched a new monthly magazine, Playhouse Disney, aimed at 2 to 4 year-olds.Launching this week with a cover price of £2.25, the magazine will have an initial print-run of 100,000 copies.Each issue of the magazine will have branded covermounts; the launch issue will include a giant My Friends Tigger and Pooh ‘Pop… Continue reading Egmont Magazines launches new Playhouse Disney title

Richard Titus has been appointed as chief executive of Associated Newspapers’ digital division, AND.Titus was previously controller of future media at the BBC. He replaces Andy Hart who left AND last July. Before working at the BBC, Titus was at US web agency Schematic.AND operates the digital assets of Associated Newspapers and Northcliffe Media.Titus will… Continue reading Richard Titus named new CEO of Associated Newspapers’ digital division

Ray Snoddy, former media editor of the Times and the FT and current presenter of the BBC’s Newswatch will be writing weekly for MediaTel NewsLine from mid-May. Here’s a taster of what’s to come with Ray’s reflections on a conference session and interview with Martin Sorrell at MIPTV in Cannes last week, and on Zillion… Continue reading A Zillion reasons why Sorrell might be right

A new study from the Digital Radio Development Bureau (DRDB) shows that 63% of drivers expect a new car to come with DAB radio (either with or without CD) as standard. The majority of 1,000 people surveyed for the study were mass market drivers owning cars priced between £7,000 and £15,000, with Ford and Vauxhall… Continue reading 63% of drivers expect a new car to come with DAB radio

NBC Universal is launching a new website in the UK targeting 18-28 year-old women looking for news and advice across fashion, beauty, entertainment and lifestyle.Kalimocho.co.uk, the ‘younger sister’ of NBC Universal’s iVillage.co.uk, will attempt tap in to the popular social networking sites, Twitter and Facebook, through a specialised feed and fan page.The site has sections… Continue reading iVillage to launch website for 18-28 year old women

ITV1’s Live UEFA Champions League coverage pulled in the highest ratings throughout most of the match last night, with more than 7.6 million peak viewers.The Manchester United V FC Porto quarterfinal game, which ended in a 2-all draw, attracted 5.9 million average viewers and a 25.6% share between 7.30pm and 10pm.Elsewhere, BBC One’s new drama… Continue reading Football attracts majority of viewers