A new report has found that 83% of the US online population now use social media in some form, with more than half using it on a regular basis. However, according to the Knowledge Networks report, social media has failed to demonstrate its usefulness as a marketing tool. The report was based on a survey… Continue reading Social media popular in US but yet to prove usefulness as a marketing tool
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Men’s monthly magazine Esquire, published by NatMags, has launched its first website.The blog-style site features sections on style & grooming, entertainment, food & drink, design & technology, and a top five category.The print edition of Esquire has a circulation of around 60,000 copies, according to the latest ABC figures for July to December 2008, following… Continue reading Esquire launches website
ITV is relaunching its mobile site following the appointment of mobile internet specialist Kilrush.Kilrush, part of the Mobile Interactive Group, won the 12 month contract to build and manage mobile content services for the commercial broadcaster in a pitch against undisclosed agencies.The relaunch comes two months after ITV scrapped its previous mobile site.The new site… Continue reading ITV relaunches mobile site
London Underground is set to cut the length of its freesheet newspaper contract from 11 years to seven-and-a-half years when it expires in March 2010.Newspaper groups are expected to start bidding for the contract to distribute free newspapers on the underground, which is currently held by Associated for its morning title Metro, this week.Transport for… Continue reading London Underground cuts freesheet contract
Bauer Media is set to cut jobs at its radio group network of Big City stations in the north of England, Scotland and Northern Ireland.The group’s redundancy announcement comes just a week after it unveiled plans to cut staff in its advertising and magazine divisions.At the time, Bauer’s chief executive Paul Keenan said structural changes… Continue reading Bauer to cut more jobs
Daily Mail & General Trust (DMGT) is looking at introducing paid-for content on its websites.This follows reports that other publishers such as News International (see Murdoch set to charge for online content) and Guardian Media Group (see Guardian could charge for online content) are also investigating paid-for models.Martin Morgan, DMGT CEO, told the Financial Times:… Continue reading DMGT looks at charging for online content
Britain’s Got Talent dominated the ratings this bank holiday weekend with a peak of almost 14.5 million viewers last night.The talent show, which aired on three consecutive nights, kick-started on Saturday with a high of more than 12.7 million viewers, securing ITV1 with nearly 50% of the audience share between 8.20pm and 9.50pm.The first of… Continue reading Britain’s Got Talent hits a high of 14.5m viewers
BBC Worldwide and YouTube have renewed their global partnership for BBC Worldwide YouTube channels and short-form videos.BBC Worldwide is also debuting its new Explore with BBC Worldwide channel with clips from BBC factual shows Amazon with Bruce Parry and Louis Theroux series.The channel joins recently launched Food from BBC Worldwide with clips from classic cookery… Continue reading BBC Worldwide renews YouTube global partnership
Following the MPs’ expenses scandal, BBC One’s decision to move Question Time to an earlier 9pm timeslot paid off as the show easily beat the competition.A peak of 3.9 million people watched the show – a share of 18% – with an average of 3.7 million (a 17.1% share) sticking with it for its hour… Continue reading Move to 9pm pays off for Question Time
Former chief executive of Chrysalis Radio Phil Riley has led venture capital group Lloyds TSB Development Capital to the acquisition of eight Midlands stations from Global Radio.The group, which beat off competition from Bauer Media, bought the stations – believed to be worth £30 million – for an undisclosed sum.The stations, BRMB, Mercia FM, Beacon… Continue reading Ex-Chrysalis chief buys Global’s Midlands stations
