The second episode in the new eight-part Ashes to Ashes series secured the highest ratings during the all-important peak hour last night, despite the fact it was up against the grand finale of Hell’s Kitchen.BBC One’s fantasy drama pulled in an impressive 6 million peak viewers and a 24.3% average audience share between 9pm and… Continue reading Second Ashes to Ashes beats Hell’s Kitchen final
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Transport media owner CBS Outdoor is launching its Mega DEP format with the latest Sony Bravia ‘200Hz Motionflow’ campaign.The campaign, planned by OMD, created by Dare and bought by Posterscope launched yesterday at Waterloo Underground Station. It will run for two weeks to coincide with the UEFA Champions League semi-finals, a tournament sponsored by Sony.The… Continue reading CBS Outdoor launches Sony Bravia campaign
UTV Media is in pole position to acquire Sport Magazine after ShortList ruled itself out of taking on the title.UTV executives are due to meet with representatives from Sport magazine’s France-based parent group, Sport Media & Strategie, for the second time in a week to try and come to a deal for the title, according… Continue reading UTV Media to acquire Sport magazine
Sky is finally set to launch its green button interactive TV (iTV) ad service in June after more than a year of delays due to technical problems.The satellite broadcaster has signed T-mobile, MacMillan Cancer Support and Warner Brothers as launch advertisers, which will allow Sky+ subscribers to download ads directly to their PVR by pressing… Continue reading Sky launches green button ads
Independent News & Media has seen two of its biggest shareholders offer £27 million of their own cash to secure refinancing for the ailing group. Sir Anthony O’Reilly and Denis O’Brien have put up the cash to help renegotiate a €200 million bond before a mid-May deadline. INM’s advisors hope to convince investors to roll… Continue reading Independent News & Media shareholders attempt to secure refinancing
Britain’s Got Talent peaked on Saturday night with a high of 12.8 million viewers and an impressive 52.3% average audience share between 8pm and 9pm.Around 12.2 million average viewers tuned in for the third audition show, hosted by Ant and Dec, which saw more acts perform to judges Simon Cowell, Piers Morgan and Amanda Holden… Continue reading Britain’s Got Talent peaks with 12.8m viewers
The BBC and commercial radio representatives are set to announce a new partnership initiative today, in a bid to secure the future of digital radio.The joint venture will see the BBC, RadioCentre and members from Global Radio, Bauer Media and GMG, establish a Radio Council, which will aim to bring the industry together in order… Continue reading BBC and commercial radio announce new digital partnership
Three Northcliffe Media titles in the east Midlands have dropped their final city editions and moved to full overnight printing.The Derby Evening Telegraph is set to become the Derby Telegraph – a single overnight edition – while the Leicester Mercury and the Stoke Sentinel have each dropped from four to three editions a day.The Stoke… Continue reading Three Northcliffe titles cancel final city editions
Global Radio’s chief executive has urged the government to set a date for the radio digital switchover and back the industry in Lord Carter’s Digital Britain report.Speaking at the Radio Reborn conference in London today, Stephen Miron said the industry had been “too slow to embrace change” and called on the Lord Carter to focus… Continue reading Global chief urges ministers to set digital switchover date
The US market for online video is forecast to grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009. According to the latest forecast from Magna, this growth will come as marketing budgets are being reduced across industries, leading advertisers looking to reach their consumers in a more targeted… Continue reading US market for online video forecast to grow 32% this year
