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ITV1’s UEFA Champions League Live coverage pulled in the highest ratings last night with more than 9.5 million peak viewers after 9pm.The explosive second-leg tie between Chelsea and Liverpool, which has been dubbed ‘the game of the season’, attracted more than 7.4 million average viewers and an impressive 31.2% audience share.Elsewhere, the third in the… Continue reading ITV’s football coverage triumphs with over 9.5m viewers

IPC has appointed GQ magazine’s Lewis Tucker as the new advertising director of its fashion title InStyle.Lewis, who joined GQ in 1999 as fashion advertising manager and has since been promoted to advertising director and associate publisher of GQ Style, is set to take up his new position at InStyle on May 5.Southbank’s group advertising… Continue reading GQ’s Lewis Tucker is set to join InStyle

Advertiser body ISBA has published a new report looking at payment by results mechanisms that can help clients and agencies get a fair deal in their negotiations.The second Payment by Results report, commissioned by ISBA and conducted by the advertising research consortium (ARC), sets out to aid clients and agencies benchmark their remuneration arrangements.Jonathan Lace,… Continue reading ISBA publishes report outlining payment by results mechanisms

The internet’s share of US media ad spending is rising by at least 1 percentage point every year, for two reasons: Marketers are spending more on internet ads and less on ads in traditional media, according to a new report from eMarketer. The US Ad Spending report analyses the shifts in the media landscape due… Continue reading Online share of US media ad spending continues to rise

Men’s free weekly magazine Sport has suspended publication after its French parent company, Sport Media & Strategy, went into administration.The last issue of the magazine – which is distributed each Friday at tube stations, gyms, health clubs, and airports – came out on April 3.It is understood that a buyer will now be sought for… Continue reading Sport magazine suspends publication

Virgin Media claims viewers are positive about advertising when watching on-demand content from commercial providers.The cable broadcaster today announced the findings from its first “dynamic advertising trial” on its on-demand TV service, which found that triallists were happy with relevant adverts, particularly before programmes.Respondents preferred to see 30-second ads before on-demand programmes and also favoured… Continue reading Virgin: Viewers are positive about on-demand ads

Facebook had 275 million users worldwide as of February this year and is the top social networking site in Europe, according to new research.The site became the #6 ranked web property worldwide with 275 million visitors in February, a 175% increase versus year ago, a report from comScore reveals.In Europe, the site has seen a… Continue reading Facebook is top social networking site in most European countries

eBay is to separate online telephone service Skype from its main business in a stockmarket flotation. The online auction company has announced that it will launch a public offering of shares by the first half of 2010. John Donahoe, eBay’s president and CEO, said: “Skype is a great stand-alone business with strong fundamentals and accelerating… Continue reading eBay announces plan for 2010 initial public offering of Skype

The internet will overtake traditional TV as the most consumed form of media for the first time in June 2010 if current growth trends continue.According to a new report from Microsoft, internet consumption in 2010 will average 14.2 hours per week, or over 2.5 days a month, compared to 11.5 hours a week, or 2… Continue reading Microsoft: Internet to overtake TV as most consumed form of media

Virgin Media is offering enhanced email services to its home broadband customers in partnership with Google.The new email service will see Virgin Media customers get over 7GB of storage and @virginmedia.com email addresses for the first time.Virgin Media’s new email service will be one of the largest deployments of Google Partner Edition Apps, which allow… Continue reading Virgin Media offers enhanced email services with Google