More Industry News articles

The IPA’s latest Bellwether survey published today has found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in Q4 2008. Businesses confidence has also picked up from the all-time low of Q4, with the percentage of companies believing their prospects have improved rising… Continue reading Q1 2009 Bellwether Report: Turning point for marketing budgets

Bauer Media is currently in talks with Global Radio to buy five of its Midlands stations.Global Radio offered to dispose of the five Midlands stations in a bid to appease the Office of Fair Trading, after its £375 million acquisition of GCap Media in April 2008 (see Global Offers To Sell Off Midlands Stations).At the… Continue reading Bauer bids for five Global stations

Young people are clocking up around 23 hours a day texting, emailing and using social networks, according to a new study by OTX Research.The study found that young people aged between 12-24 engaged in up to five activities simultaneously, including text messaging, instant messaging, emailing, using Skype and social networking.Young people’s favourite activities are predominantly… Continue reading Under-24’s are in touch 23 hours a day

Mobile phone operator Orange is in talks about buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.Project Kangaroo’s partners are understood to have invested around £20 million to develop the technology behind the proposed broadband TV service, which is now likely to be acquired for just a… Continue reading Orange to buy Project Kangaroo broadband TV technology

ITV1’s Sunday evening run of Lewis and Piers Morgan’s Life Stories proved to be a winner once again, securing the highest ratings from 8pm onwards.The third episode in the four-part Lewis series, with Kevin Whately and Laurence Fox, pulled in almost 6.5 million peak viewers and a 25% average audience share between 8pm and 10pm… Continue reading ITV1’s Sunday evening line-up triumphs again

The challenge of tackling the wealth of data available to researchers was addressed by the second panel at MediaTel Group’s ‘Future of Media Research’ seminar yesterday.Kevin Murphy, joint managing director of Zed Media, outlined how the process of collating data often stands in the way of being able to deliver more granularity – “it should… Continue reading Zed Media’s Kevin Murphy: Not enough analysis

Former co-founder and CEO of Billetts Andy Pearch has joined forces with former MD of Carat Graham Brown to launch a new media performance management company.Media Sense offers brand owners a “fresh, innovative and more strategic approach to engineering greater value and performance from media investments”.The new company will service clients in the UK and… Continue reading Ex-Billetts chief involved in new start-up

Ofcom has today fined the BBC a total of £150,000 for the Jonathan Ross and Russell Brand scandal, which took place on Radio 2 last year.The watchdog called Ross and Brand’s comments about Georgina Baillie, the granddaughter of actor Andrew Sachs, “gratuitously offensive, humiliating and demeaning”.Ofcom said: “the scale of the fine reflects the extraordinary… Continue reading Ofcom fines BBC £150,000 for “Sachsgate” affair

Speaking at yesterday morning’s MediaTel Group seminar on the ‘Future of Media Research’, Jennie Beck, global director at Kantar Media, gave the audience an update on the new organisation.Beck explained that Kantar has put its media research operations into one company, Kantar Media, with the two teams at BMRB and TNS merging into one cohesive… Continue reading Kantar Media gives update on new organisation

A brave new world of single source data was championed by dunnhumby’s Martin Hayward at MediaTel Group’s ‘Future of Media Research’ seminar on Thursday.Hayward envisaged a future world of single source data where IPTV, online and purchase activity would all be available in a single system, therefore allowing brands and advertisers to evaluate the true… Continue reading dunnhumby’s Hayward: End of the road for JICs?