More Industry News articles

Ofcom has today fined the BBC a total of £150,000 for the Jonathan Ross and Russell Brand scandal, which took place on Radio 2 last year.The watchdog called Ross and Brand’s comments about Georgina Baillie, the granddaughter of actor Andrew Sachs, “gratuitously offensive, humiliating and demeaning”.Ofcom said: “the scale of the fine reflects the extraordinary… Continue reading Ofcom fines BBC £150,000 for “Sachsgate” affair

Speaking at yesterday morning’s MediaTel Group seminar on the ‘Future of Media Research’, Jennie Beck, global director at Kantar Media, gave the audience an update on the new organisation.Beck explained that Kantar has put its media research operations into one company, Kantar Media, with the two teams at BMRB and TNS merging into one cohesive… Continue reading Kantar Media gives update on new organisation

A brave new world of single source data was championed by dunnhumby’s Martin Hayward at MediaTel Group’s ‘Future of Media Research’ seminar on Thursday.Hayward envisaged a future world of single source data where IPTV, online and purchase activity would all be available in a single system, therefore allowing brands and advertisers to evaluate the true… Continue reading dunnhumby’s Hayward: End of the road for JICs?

Cinema has continued to connect with consumers and leads other channels in terms of advertising ‘talkability’, according to the Cinema Advertising Association’s latest data.The third annual Film Audience Management and Evaluation (FAME) study reveals that visual media is leading the way in creating advertising which gets people talking, and within this cinema comes out on… Continue reading Cinema continues to connect with consumers despite downturn

The economic downturn could provide an opportunity for innovative research practices to come to the fore, according to the panel at the latest MediaTel Group seminar on the ‘Future of Media Research’.Speaking at this morning’s event, panellist Sheila Byfield, leader, business planning at Mindshare Worldwide, said: “At the danger of being shot, recessions are quite… Continue reading Economic downturn could see greater innovation in media research

Yahoo! is launching a new “highly-personalised mobile starting point to the internet” across more than 300 types of device with HTML enabled browsers.Yahoo! Mobile – which includes a new homepage browser and an application for the Apple iPhone – is available in eight countries across Europe, Asia and the Americas, including the US, Canada, UK,… Continue reading Yahoo! launches personalised mobile-web starting point

“We are drowning in data and lacking in insights,” according to Sheila Byfield, leader, business planning at Mindshare Worldwide.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, Byfield said: “If I had one wish, it would be that I had nothing to do for six months, so that I could take… Continue reading Sheila Byfield: “We are drowning in data and lacking in insights”

Clear Channel Outdoor has started rolling out 300 ad panels across Glasgow as part of a new pedestrian tourist sign system.The system, which is due to be complete by June, will include 149 maps and information panels along with 300 advertising sites in the city, according to reports.Clear Channel’s new initiative will build on the… Continue reading Clear Channel rolls out 300 new sites

Research currencies are as robust as ever, but researchers need to aggregate data in order to get the full picture.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, David Brennan, research and strategy director at Thinkbox, said: “In terms of total aggregated level it is as strong as it has ever… Continue reading Research currencies “as robust as ever”

ITV1’s World Cup football coverage scored the highest ratings last night and managed to knock Alan Sugar’s new Apprentice off the top spot with almost 9 million peak viewers.The England V Ukraine qualifier, which saw the home team triumph 2-1 after a winning goal from Chelsea’s John Terry, pulled in more than 7.8 million average… Continue reading The Apprentice fails to compete with the Football