More Industry News articles

Channel 4 and Sky are discussing a possible merger of their ad sales divisions.A merger would provide an alternative for Channel 4 if it is unsuccessful in securing a partnership with BBC Worldwide (see Andy Duncan: C4/BBC Worldwide deal is weeks away)It is unlikely that a combined sales unit would be referred to the Competition… Continue reading Channel 4 and Sky could merge ad sales teams

Microsoft will next week launch a new search engine to take on Google.Codenamed Kumo, the new search engine will be launched to rebrand and replace Microsoft’s current search engine, Live Search, available at live.com, according to a report in the Daily Telegraph.At the moment, Kumo is only available on Microsoft’s internal search network, with the… Continue reading Microsoft to launch new search engine

Yahoo! is launching a mobile voice recognition search service called oneSearch on 80 phones in the UK, including the iPhone.oneSearch, which allows users to speak their requests through their handsets, comes with support in eight languages.Query results on oneSearch are returned in categories rather than links.A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers… Continue reading Yahoo! launches voice recognition search for smartphones

A new US report on mobile video has found that the total number of live TV and video streams increased by 61% from Q4 2008 to Q1 2009. The research, carried out by QuicklPlay Media between 1 January and 31 March 2009, also shows that the total number of unique viewers increased by 11% from… Continue reading US sees continued demand for mobile TV and video content

Orange will not be buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.It is understood that the three parties, who invested as much as £20 million in the project, have been attempting to sell off the technology since the service was blocked earlier this year (see Competition… Continue reading Orange ends talks to buy Project Kangaroo technology

Google is integrating its Analytics software into YouTube brand channels, giving brands and content publishers access to previously unavailable information.The newly available metrics, including bounce rates, page views, stay time, and return rates, could not be accessed using the video-sharing site’s built-in Insight analytics system.While users can still use Insight to learn detailed information about… Continue reading Google Analytics integrated into YouTube brand channels

Ben was the latest contestant to feel the full weight of Sir Alan’s finger in the boardroom last night, as the grizzled boss uttered the immortal “You’re fired” at the wannabe Apprentice.On BBC One at 9pm, The Apprentice had a peak of 8.7 million viewers (a 36% share of the audience), miles ahead of ITV1’s… Continue reading Another Wednesday night win for The Apprentice

Daily Mail & General Trust has reported a 47% fall in adjusted pre-tax profits to £77 million for the six months to 29 March. The owner of the Daily Mail also suffered an 85% drop in operating profit at its regional division and a 59% fall across its national newspaper business. It said that the… Continue reading DMGT pre-tax profits fall 47%

Developed Asian markets such as Japan and Korea have stormed ahead of Europe and North America in mass uptake of mobile multimedia, according to a new report from TNS. The number of consumers using mobile TV features in Japan and Korea has more than doubled in the last year, rising from 14% to 32%, said… Continue reading Developed Asian mobile multimedia markets storm ahead of Europe

Almost 90% of agencies have never carried out research into the effectiveness of online video advertising, according to new research.The survey of 150 video advertising media buyers, carried out by video advertising network BrightRroll, found that 56% of respondents would be more inclined to spend money if research existed.However, agency buyers said that if they… Continue reading Agencies not carrying out research into online video advertising effectiveness