More Industry News articles

Sun editor Rebekah Wade is to become News International’s chief executive in September.The announcement was made to News International’s Wapping staff earlier today, though Wade’s replacement at the Sun is not expected to be confirmed until later in the summer.James Murdoch, who currently oversees the publishing group as chairman and chief executive of parent company… Continue reading Rebekah Wade promoted to chief executive of News International

Disney owned sports network ESPN has won the rights to show 46 live Premier League football matches next season, in a deal thought to be worth £90 million.The two packages, which Irish broadcaster Setanta lost after missing a payment deadline last Friday (see Broadcasters to bid for Setanta football rights), are for Saturday teatime and… Continue reading ESPN wins rights to 46 Premier League matches

Yahoo! is piloting new self-service display ads in the US, called My Display Ads, designed to help small and medium-sized businesses reach their target audiences on Yahoo! and its network of partner sites.My Display Ads lets advertisers create and customise campaigns using more than 800 display templates on a web-based, self-service interface.Advertisers can also choose… Continue reading Yahoo! pilots self-service display ads

Virgin Media has unveiled its first television ad campaign for mobile since the company formed in 2007.The 60-second ad, which will air on June 24 and run for a five week period, aims to highlight the power of the internet on a Virgin Media mobile phone handset.The new campaign forms part of Virgin Media’s ‘Powerful… Continue reading Virgin to air its first TV ad for mobile

Sixty-eight percent of American households play computer or video games, according to new research from the Entertainment Software Association (ESA), which represents US computer and video game publishers. The number of households playing games increased 3% over 2008, illustrating the expanding use of entertainment software across all demographics, said the ESA. Michael Gallagher, ESA CEO,… Continue reading 68% of US households play computer or video games

Ads running on sites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to a new study from Condé Nast and McPheters & Company. The US study also found that there were large differences in recall by type of product advertised, while recall of ads… Continue reading Online ads more memorable in context

Last year was a tough twelve months for broadband, according to new Point Topic figures, with the first half of 2008 in particular seeing low growth and low net additions almost across the board. The exceptions were China and Brazil which, in common with their BRIC partners, saw much slower growth later in 2008 than… Continue reading “2008 was a tough year” for broadband

BBC Two’s all-new Top Gear kicked-off with a bang last night, pulling in an impressive 7.7 million peak viewers.The first episode of the new seven-part series, with Jeremy Clarkson, Richard Hammond and James May, attracted almost 7 million average viewers and a 30.1% audience share during the 8pm to 9pm slot.BBC Two’s new one-off documentary,… Continue reading Overnights: All-new Top Gear is a hit

Google is testing commission-only search ads that “feature product specific information directly in the ad”.The search giant has invited advertisers to test the new ad format, which aims to show more product and price information, according to reports.The new ads will include an image to accompany the product, which differs from Google’s current text-only ads.“Through… Continue reading Google tests new commission-only search ads

Setanta has lost the rights to show 46 live Premier League football matches, with rival broadcasters given a deadline of today to lodge bids for the games.Setanta was unable to meet the Friday deadline for a £10 million payment to the Premier League, which was part of £30 million it owed the organisation (see Premier… Continue reading Broadcasters to bid for Setanta football rights