More than $25 billion in advertising revenues will be drained from media companies between January 2008 and December 2010, sparking an “advertising depression”, according to media economist Jack Myers. Total US marketing communication budgets will decline by a staggering $56 billion during the same period – down 2.4% for 2008, -6.7% for 2009 and -2.3%,… Continue reading US ad revenue down -6.7% in 2009
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The Metro freesheet paper is set to make around 10 staff redundant and cease using the services of up to 30 casual staff.The job cuts are expected to affect staff working on its arts and entertainment section MetroLife as well as people in the paper’s regional offices, according to reports.In October, the national morning title… Continue reading Metro set to make job cuts
IPC Southbank’s fashion and style magazine InStyle has appointed Eilidh MacAskill as editor, to replace Trish Halpin who has moved to its sister title Marie Claire.MacAskill, who is currently deputy managing editor of InStyle in the US, will take up her new position on February 3.The former editor of Northern & Shell’s Happy, MacAskill has… Continue reading Instyle hires new editor
Strictly‘s spectacular dance-off attracted more than 12.4 million peak viewers on Saturday night.Over 11.6 million average viewers tuned in to see the final three couples perform their last dances between 6.40pm and 7.55pm, as well as the all-important results show between 9pm and 9.45pm.Lisa Snowdon was the first to go, which left Rachel Stevens and… Continue reading Strictly Comes Dancing finale pulls in 12 million viewers
The BBC has launched a children’s version of its iPlayer to allow kids to watch popular BBC shows on-demand.CBBC’s iPlayer, which is has been designed for children aged between 6 and 12, gives kids the chance to view CBBC shows such as Blue Peter and MI High in a child-friendly environment, according to the corporation.Children… Continue reading BBC to launch kid’s iPlayer
The Times is set to relaunch its Saturday edition next month, with a revamp of its supplements and a new broadsheet format section.The new Saturday Times editor Eleanor Mills is thought to be putting together a revamped version of the paper, which may see three supplements being scrapped – Body & Soul, The Knowledge and… Continue reading Times to relaunch its Saturday edition
The number of people using their mobiles to access social networking sites such as Facebook and MySpace has rocketed this year, according to new research by Orange. The study found that the combination of cheap or unlimited internet access tariffs and advanced handsets, which make it easier for people to log on to their favourite… Continue reading Mobile social networking rockets
UKTV Documentary is set to be rebranded as Eden at the end of January, with the new strapline – “One amazing world. One amazing TV channel”.The channel, which aims to appeal to upmarket couples in their 30s and 40s, will feature a mix of premieres such as Superstorm and Wild China as well as series… Continue reading UKTV Documentary set for rebrand
IDS has secured Halfords as a broadcast sponsor for UKTV’s Dave for a further 12 month period.Halfords has been the sponsor of motoring programming on Dave since July 2007 – the new deal will start on January 1 and run throughout the year.The agreement covers programmes such as Top Gear, Clarkson’s Extreme Machines and Car… Continue reading Dave secures 2009 sponsor
GMG is set to rebrand its two Century Radio stations as Real Radio from April next year, in a bid to extend its Real network.The two Century stations, which currently broadcast in the North West and North East of England, will join existing Real Radio stations in Scotland, Yorkshire, South and West Wales, as well… Continue reading GMG rebrands Century Radio
