More Industry News articles

News International has revamped its mobile sites for The Sun, The Times and the News of the World.Thesun.mobi will feature a new facility allowing users to access, rate and send The Sun stories, as well as more graphics.The site will also have a new focus on interactivity in its news, sports and showbiz sections –… Continue reading News International relaunches mobile sites

A new ITV survey into changing TV habits saw 40% of respondents claim to watch TV on a computer, laptop or handheld device.Some 33% of respondents to the GfK survey said they will be staying in and watching more TV this Christmas.In terms of where people watch TV, the living room came out on top… Continue reading 40% of online adults watching TV on a computer

Shareholders of the planned digital radio venture, 4Digital Group, have agreed to dissolve the business and hand the licence back to Ofcom.The decision to end the proposed digital radio service has reportedly been made during a number of board meetings, which have taken place over the past two weeks, by the remaining 4DG shareholders.However, minority… Continue reading Board pull plug on 4DG

Merrill Lynch has lowered its global ad forecast to 0.4% growth this year, with a fall of 1.6% expected in 2009. The financial services firm previously forecast growth of 1.9% and 1.2% in 2008 and 2009 respectively. Merrill Lynch has also lowered its US advertising forecast, with a fall of 4.2% expected this year and… Continue reading Merrill Lynch lowers global ad forecast

ITV1’s live coverage of the UEFA Champions League match only managed to pull in 3.3 million average viewers between 7.30pm and 10pm last night.Around 4.2 million peak viewers tuned in during the second half of the game to see Chelsea beat CFR Cluj 2-1, securing a 14.6% average audience share for the commercial broadcaster.Meanwhile, BBC… Continue reading ITV’s football coverage loses out to Survivors

Almost a third (31.7%) of the UK’s adult population claim to have listened to the radio via the internet, while 7.2 million have downloaded a podcast, according to new RAJAR figures.The survey, conducted in October by Ipsos MORI, also found that the majority of internet radio listening takes place at home (89%) while one in… Continue reading Almost a third of UK adults listen to radio via the internet

The BBC is considering plans to put one or more of its digital radio stations onto the Digital One national network in a bid to boost the struggling service.BBC Asian Network is one of the stations that is thought to be in line for filling up some of the vacant capacity on the commercial digital… Continue reading BBC may put stations on Digital One network

UK ad spend is expected to drop 0.8% this year, the first annual drop since 2001, according to new forecasts from ZenithOptimedia. This 0.8% drop is a large downward revision of the Publicis Groupe agency’s forecast of 4.9% growth made earlier this year. Ad spend is expected to rise to 1.5% in 2009, buoyed by… Continue reading UK ad spend forecast to fall 0.8% this year

Aegis Media is set to launch a new full-service digital agency early next year in a bid to boost its digital offering.Former Naked managing partner Niku Banaie will head up the client-facing network, which is set to feature more of a creative element, according to reports.Aegis, which is currently home to Carat, Vizeum, Isobar and… Continue reading Aegis set to launch a full-service digital agency

Total worldwide advertising is expected to rise by just 0.5% to $642.8 billion this year, with the UK forecast to see 0.1% growth this year and next, according to a new forecast from Magna. Magna now expects US advertising in 2008 to decline 3.2% to $270.8 billion, with a fall of 4.5% expected next year.… Continue reading Worldwide advertising to grow 0.5% this year