The release of monthly ABC results for some publishers was welcomed by Dominic Williams, head of press at Carat, as part of the ‘Future of Consumer Magazines’ panel held by MediaTel Group in London this morning.Williams saw this as a “huge tick”, believing that it showed the ABC “moving in the right direction”, with requests… Continue reading Carat Press Director: “Monthly ABC release is a huge tick”
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One of the key areas of debate at MediaTel Group’s ‘Future of Consumer Magazines’ seminar this morning was the relative value of a subscriber v a newsstand reader and also how a free magazine reader fits into the overall mix.Dominic Williams, press director at Carat, felt that a subscriber should be regarded with more value… Continue reading Magazine Panel: “The hierarchy of a reader”
Car insurance firm Swiftcover.com is sponsoring Absolute Radio’s weekend schedule for three months from Friday 13 March.The Swiftcover.com sponsorship, featuring on-air pre-recorded credits across the whole weekend, is part of the ‘Get a Life’ campaign, fronted by Iggy Pop.Trails for the shows will air on Monday and Tuesday, as Swiftcover says that this is when… Continue reading Swiftcover.com to sponsor Absolute Radio’s weekend schedule
Carat’s press director Dominic Williams predicts an ad revenue decline of as much as 15%, saying that the industry needs to work harder to maintain revenue.Speaking on the panel at MediaTel Group’s ‘Future of Consumer Magazines’ seminar this morning, Williams said he expects the market to fall lower than previously forecast – Group M predicted… Continue reading Magazine Seminar Keynote: Press director predicts 15% ad decline this year
JCDecaux has reported a year on year rise in revenues of 2.9% for 2008, to € 2.2 billion. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 6.3%, ahead of the growth in the global advertising market in 2008, the outdoor firm said. Group operating margin dipped by 1.0% to €550 million,… Continue reading JCDecaux reports 2.9% rise in revenues
Johnston Press, publisher of The Scotsman and the Yorkshire Post, has reported a 28% drop in adjusted pre-tax profits for 2008, with ad revenue falling 36% at the start of this year. Adjusted pre-tax profits were down from £137.4 million in 2007 to £98.8 million in 2008. The group’s adjusted pre-tax profits do not include… Continue reading Johnston Press reports 28% drop in pre-tax profits
A new study from TNS investigating online behaviour in 16 countries has found that we spend one-third of our leisure time online. In the UK, people are spending 28% of their leisure time on the internet, and in the US, people are spending 30% of their spare time in online pursuits, said TNS. The Digital… Continue reading Global internet users spend one-third of leisure time online
Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space…
National advertisers’ radio spend was down 21.2% year on year in the fourth quarter of 2008, with total spend in Q4 down 14.5% to £129 million. According to figures from the Radio Advertising Bureau, total ad spend for the year was £560.2 million. National advertisers’ spend for the year was down 9.6% to £304.8 million.… Continue reading National advertisers’ radio spend down 21.2% in Q4 2008
New UK research has revealed a marked increase in the consumer recall of mobile advertising during the first quarter of 2009, with SMS seeing the biggest increase of all the most common channels. The survey, carried out by GfK Technology in conjunction with Limbo, reveals that consumer recall of mobile advertising has jumped to 55%… Continue reading Consumer recall of mobile advertising increases in Q1 2009
