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WPP has rebranded its mobile agency Kinetic as Joule, which has been established to operate as a full-service standalone global agency within GroupM.In the UK the agency will be run by Joule UK management and will be the preferred mobile marketing partner for all GroupM agencies, according to reports.Joule will offer campaign strategy, implementation and… Continue reading WPP unveils full-service global mobile agency

The Financial Times is set to make up to 80 staff redundant across its global operations as part of its restructuring plans, in a bid to sustain its “financial strength”.The FT‘s chief executive John Ridding has started negotiations with 80 employees about possible redundancy measures today, warning journalists that 2009 will be “crucial year for… Continue reading FT plans 80 redundancies

The IPA’s latest Bellwether survey published today has found that in Q4 2008 annual marketing budgets were revised down to the greatest extent ever recorded in the report’s nine-year history. The cut was the fifth successive quarterly reduction in spend, and 2009 is set to see further cuts, with a number of companies setting their… Continue reading Q4 2008 Bellwether Report: Record Marketing Budget Cuts

The IPA’s latest Bellwether survey reveals that up to half of companies are planning to cut marketing budgets in 2009, which is the first time that initial annual budgets have been set lower than the previous year in the report’s nine year history.UK advertising will be “no a place for the faint hearted” this year,… Continue reading Bellwether survey reports record adspend decline

ITV1’s spectacular Dancing on Ice show returned with more than 9 million peak viewers this weekend.The new ice-skating reality show season, which features 13 celebrities including Jeremy Edwards, Melinda Messenger and Michael Underwood, pulled in over 8.4 million average viewers and a 32% audience share between 7pm and 8.30pm last night.Dancing on Ice: The Skate… Continue reading Dancing on Ice returns with 9 million viewers

Freesat, the joint free satellite service from ITV and the BBC, has achieved more than 200,000 sales since its launch in May last year.According to company figures, the not-for-profit service saw total sales double in the final quarter of 2008.Emma Scott, managing director of Freesat, said: “We saw consumers increasingly drawn to Freesat at the… Continue reading Freesat sales top 200,000

Blyk has announced that its UK CEO Shaun Gregory is stepping down and will be replaced by the free mobile network’s current co-founder and executive director, Antti Ohrling.Gregory’s departure, which is thought to be due to personal reasons, comes as the company plans a organisation restructure and adds an extra €40 million in funding to… Continue reading Shaun Gregory steps down as Blyk’s CEO

The return of BBC One’s popular crime drama Hustle, which also featured Adrian Lester’s come-back as Mickey, pulled in more than 5.9 million peak viewers last night.Around 5.7 million average viewers tuned in to see the group scam a group of London property developers, securing BBC One with a 23.3% audience share between 9pm and… Continue reading Hustle’s return draws in 5.9 million

Daily Newspaper MarketThe national daily newspaper market suffered an overall circulation fall of more than 5% year on year in December.The Independent saw the largest fall of the national titles, down 12.3% year on year, followed by the Daily Mirror, down by almost 10% year on year. National Newspaper ABC Figures – December 2008 Daily… Continue reading ABC National Newspaper Round-Up: December 2008

CHI & Partners has launched a new full-service agency called MCHI, a joint venture with WPP’s Group M.Offering creative and media buying, MCHI is an extension of the agency’s previous media offering CHI & Partners Media.MCHI is headed by managing partners Tim Allnutt and Enyi Nwosu and has a staff of 45 and clients including… Continue reading CHI & Partners launches full-service agency MCHI