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WPP and Omniture have announced a strategic partnership to provide clients with more-effective insights across digital and traditional media channels.The two companies will collaborate on technology development, on sharing data and information, and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights,… Continue reading WPP and Omniture launch partnership to improve marketing ROI

ITV’s chairman Michael Grade has confirmed the broadcaster’s desire to remain a public service broadcaster, but with a number of key conditions to allow the organisation to remain competitive.Speaking before the Lord’s PSB Committee hearing yesterday, Grade outlined ITV’s views towards last week’s public service broadcasting review conducted by Ofcom (see Ofcom rejects top-slicing the… Continue reading Grade tells Lords his requirements for ITV’s future

JCDecaux saw UK revenues fall 4.7% during 2008, although the company said that it “outperformed” its domestic advertising market. Excluding acquisitions and the impact of foreign exchange rates, the UK street furniture business enjoyed a “high single-digit” decrease in organic revenue in Q4. UK billboard business revenues were flat in the last quarter of 2008.… Continue reading JCDecaux revenues fall 4.7% in 2008

The increasing availability of broadband-enabled mobile networks will underpin continued strong growth in mobile phone usage in Brazil, Russia, India and China, according to a report published by Juniper Research. Mobile phone usage in the BRIC markets will grow from 1.21 billion in 2008 to 1.64 billion by 2013, said Juniper. The report also found… Continue reading Strong mobile usage growth forecast in BRIC markets

Hannah Barnes, Five’s director of programmes for Fiver and Five USA, is leaving the broadcaster following the relaunch of the digital channels.Five Life rebranded as Fiver at the end of April last year as the broadcaster sought to attract a younger audience (see Fiver Gets Launch Date).Barnes also managed the rebranding of Five’s other digital… Continue reading Hannah Barnes to leave Five

Every home in Britain should have a broadband connection by 2012 according to Lord Carter’s interim Digital Britain report, published today.The report, which contains a 22-point action plan, also reveals that the government is to set out a digital migration plan for radio that involves taking the majority of listening from FM to DAB as… Continue reading Broadband for all by 2012

ITV’s chairman Michael Grade said the commercial broadcaster will survive the economic downturn, despite being “severely challenged” as a result of ad revenue cuts.Speaking to the Lords Committee this morning, Grade said the industry as a whole is “facing a very serious reduction in ad spend”, which has had an impact on broadcasting and accelerated… Continue reading Michael Grade: “We will survive”

Internet giant Yahoo! has reported a $303 million (£212 million) net loss in the fourth quarter, although its revenue was up for the period. The company’s net income for the whole of 2008 was down 36% on 2007 to $424 million. Yahoo! said that the loss was due to restructuring charges related to layoffs and… Continue reading Yahoo! reports $303m net loss in Q4

The Financial Times has launched a mobile version of its website, in a bid to attract younger users, following the news that FT.com reached the 1 million user mark for the first time.The website, which will be available to mobile users at m.ft.com, will be consistent with the new FT.com design but will offer a… Continue reading FT.com launches new mobile version of website

Online auction site eBay has appointed its first director of advertising partnerships for the combined territories of the UK, Ireland and pan-EMEA.The move – part of the firm’s plans to bolster third-party revenue deals – sees Philip Rinn, formerly director of advertising partnerships for Ebay Advertising International, take on the role.Rinn will lead the auction… Continue reading eBay creates UK, Ireland and EMEA advertising hub