Business leaders are optimistic about 2009 despite the current economic climate, according to new research from Mindshare.A survey of 5,500 business decision makers, across a number of countries including the UK, France, Brazil, Russia, India, China, Mexico and the US, found that 96% are “optimistic about the future”.However, 73% of the participants claimed that “economic… Continue reading Mindshare: “Business leaders are optimistic about the future”
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Phorm’s UK chief executive Hugo Drayton is stepping down just weeks after four board members left the behavioural targeting company due to differences over its future strategy.Drayton, who was previously marketing and new media director at The Telegraph Group, is set to leave Phorm at the end of the year, according to reports.Earlier this month,… Continue reading Phorm’s chief steps down
The UK could switch from analogue to digital radio as early as 2017, according to the Digital Radio Working Group’s (DRWG) final report.The group set out three key criteria that it believes must be met in order to trigger digital migration – which includes making sure at least 50% of total radio listening occurs on… Continue reading Digital radio switchover by 2017
ITV1’s New Year’s Eve special will see rock superstar Elton John and special guests perform a spectacular 90-minute show to see in 2009.Elton’s New Year’s Eve Party – Live from The O2 Arena, hosted by Kate Thornton, follows last year’s ITV1 special, Countdown to Midnight: Take That & Guests live at The O2 Arena.The show,… Continue reading Elton John to see in the new year on ITV1
GMG is set to rebrand its two Century Radio stations as Real Radio from April next year, in a bid to extend its Real network.The two Century stations, which currently broadcast in the North West and North East of England, will join existing Real Radio stations in Scotland, Yorkshire, South and West Wales, as well… Continue reading GMG rebrands Century Radio
Ofcom has fined the BBC £95,000 for serious breaches in relation to phone-in competitions in two pre-recorded radio programmes.The regulator imposed the penalty on the corporation for “serious” breaches of its code in Dermot O’Leary’s Radio 2 show and Tony Blackburn’s BBC London 94.9FM show, according to reports.Ofcom said the BBC had encouraged listeners to… Continue reading BBC radio shows fined £95,000
eMarketer has cut its forecast for UK online ad spend, predicting that it will grow 7.2% in 2009, down from its May forecast of 17.2%. The online research firm expects UK online ad spend to reach £3.34 billion in 2008 and £3.58 billion in 2009. Karin von Abrams, eMarketer senior analyst and author of the… Continue reading UK online ad spend forecast to grow 7.2% in 2009
MTV has launched a new ad-free high definition TV channel on Sky with 300 hours of original HD content.The new international channel, named MTVNHD (MTV Networks High Definition), will be available on the Sky platform at channel 384, which carries no advertising.MTVNHD, which is set to be the first music-based entertainment channel on Sky’s HD… Continue reading MTV launches ad-free TV channel
Lord Carter is expected to make four proposals to solve Channel 4’s funding crisis at the end of January to coincide with Ofcom’s public service broadcasting review.The new minister for communications, technology and broadcasting will outline his suggestions when the interim report of his Digital Britain panel is published, with similar recommendations to Ofcom, according… Continue reading Channel 4 could face privatisation
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