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Condé Nast is set to launch two new glossy titles in a bid to defy declining consumer magazine circulations, claiming that the market for new mags in the recession is “stronger than ever”.The new bi-annual magazine from Condé Nast, LOVE, is set to launch next month in line with London, Paris and Milan Fashion Weeks… Continue reading Condé Nast set to launch two new magazines despite downturn

Five USA has unveiled its new on-air look to support the re-branded channel, which is set to launch on Monday.Five’s creative services have work with DixonBaxi to create an on-screen campaign, which “reflects the channel’s strong American programming with a bold and vibrant series of brand spots, idents and promos,” according to the broadcaster.Most of… Continue reading Five USA unveils new look

The mobile broadband market will continue its rapid growth during the next five years and generate valuable new revenue streams for mobile network operators, according to a new report. According to the Analysys Mason report Mobile broadband in Europe: forecasts and analysis 2009-2014, there will be 148 million mobile broadband connections in Europe by 2014,… Continue reading Mobile broadband market to continue its rapid growth

New data from the IPA reveals that Google’s pay-per-click costs have risen as click-through rates have decreased.The data comes from the IPA’s Search Group, whose agencies have provided brand data on Google’s cost-per-clicks (CPC) and click-through rates (CTR) for the first time.The anonymised and aggregated data also highlights the impact of Google’s change on trademark… Continue reading IPA: Google’s pay-per-click costs have risen as click-through rates decrease

A new report has highlighted cable and pay television, B2B publishers and diversified agencies as best placed to weather the current downturn. The Ernst & Young report, Media & Entertainment… by numbers, shows that the UK media industry is suffering from the ‘multiplier effect’ – media companies’ structural challenges are being exacerbated by the onset… Continue reading New report highlights best recessionary performers

ITV1’s football coverage managed to pull in an impressive 8.2 million peak viewers last night, despite last weeks disastrous technical hitch during Everton v Liverpool’s FA cup 4th round replay (see Is ITV’s FA Cup coverage jinxed?).More than 6.7 million average viewers tuned in to see Spain beat England 2 – 0, securing ITV with… Continue reading ITV’s International Football scores 8.2 million viewers

News International warned staff yesterday that it plans cut 65 editorial jobs across its four national newspaper titles as part of an efficiency drive.The Sunday Times is set to lose 20 journalist, while the Times, the Sun and the News of the World will each lose 15 editorial staff as a result of the cuts.However,… Continue reading News International to cut 65 jobs

More evidence has emerged of changing viewing habits among younger viewers, with one in six of all viewers of Channel 4 show Skins watching the programme online.The third series’ debut episode was watched by 1.35 million on E4 when it aired on January 22, with 283,000 watching it online – meaning that 17.3 per cent… Continue reading Skins shows popularity of online TV among younger viewers

Advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Advertising Association’s Long Term Advertising Expenditure Forecast. The report, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two… Continue reading UK adspend could grow 52% in period to 2020

The approaching switchover digital television broadcasting in the US, UK, and other major countries will create an unprecedented opportunity for the mobile TV market, according to a new study from ABI Research. Following the switchover, traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services attracting over 500 million… Continue reading Mobile TV market to benefit from digital switchover