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ITV and Channel 4 should pull out of Project Kangaroo, according to a new report from Enders Analysis.The report says that taking part in the video-on-demand project will cost the broadcasters up to £15 million each.It argues that instead of taking on new projects, they should concentrate on riding out the recession.Enders estimates that Kangaroo… Continue reading Broadcasters “should pull out of Project Kangaroo”

The government is launching a £275 million marketing campaign aimed at tackling the obesity crisis.Beginning with a TV ad which breaks tomorrow, the Department of Health’s Change4Life campaign includes £75 million of government marketing and a pledge of £200 million in services and marketing support from a coalition of companies.Dawn Primarolo, public health minister, said:… Continue reading Government launches anti-obesity ad campaign

Virgin Media has today unveiled its Samuel L Jackson fronted ad campaign for its 50Mb ultrafast broadband service.A 20 second TV ad will air from tomorrow with its first high profile slot on ITV1 during the FA Cup Third Round match between Liverpool and Preston.The ad showcases the light running through Virgin Media’s fibre optic… Continue reading Virgin Media unveils ad campaign for 50mb broadband

At the start of December, GroupM forecast that total UK advertising spend would fall by nearly 6% year on year in 2009, the worst of any developed country. GroupM said that UK national newspaper advertising would be down 12% year on year this year, regional titles down 13%, and the business-to-business magazine sector down 14%… Continue reading INSIGHTanalysis: Media Healthcheck – December 2008

The NewsLine team would like to wish everyone a very Merry Christmas and a happy and prosperous New Year. We will be taking a break over the festive season, but will return on January 2 with the latest media news, comment and analysis.Early in the New Year we will bring you round-ups for 2008 from… Continue reading Merry Christmas

The US presidential elections last month triggered a drive in traffic to quality news websites in the US – with Times Online and Independent.co.uk up more than 5% month on month and guardian.co.uk topping 26 million unique users for the first time, according to the latest data from ABCe.In November, Times Online saw a 5.5%… Continue reading US election boosts UK newspaper websites

Global ad spend is expected to continue to decline throughout 2009, according to forecasts from major agency networks over the last month.ZenithOptimedia predicted a 0.2% overall decline in global adspend next year, though it expects Asia Pacific and Central & Eastern Europe to grow but at a slower rate.Developing markets will largely counterbalance the decline… Continue reading Global ad spend to decline in 2009

The Bill‘s special ‘Too Hot to Handle’ episode banked more than 5.3 million viewers at 9pm last night.It held the peak audience for most of the all-important 9pm to 10pm slot with a 21% audience share, only missing out between 9.15pm and 9.30pm when the festive edition of BBC One’s quiz show QI pulled in… Continue reading The Bill banks 5 million viewers

Project Kangaroo has offered to scrap plans to jointly sell catch-up and archive programmes to rival broadcasters in a bid to gain approval from the Competition Commission.In a new submission to the CC, the key players behind the joint broadband TV venture – BBC Worldwide, ITV and Channel 4 – argue that by scrapping plans… Continue reading Kangaroo makes changes to win CC approval

FilmOn has released a new video-on-demand service, which is expected to make viewing high definition streams of film and television as easy as downloading a song.New technology that overcomes many of the problems originally encountered by HD film and TV streaming, which is usually due to its large file size, has been established by the… Continue reading FilmOn unveils new HD download service