In light of the recent advertising downturn, Ad Age’s editor Jonah Bloom suggests a shift back to the paid model as a means of moving forward in today’s market.Bloom predicts an “incredibly tough” 2009, with newspapers and magazines continuing to struggle and the possibility of more consolidation, foreign investment and even closures, particularly in the… Continue reading Ad Age editor: “Respect the paid model”
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Disney Channel is opening up the channel to enable brands to associate themselves with properties such as Hannah Montana and High School Musical for the first time.This will offer marketers the opportunity to reach kids and families in an uncluttered, spot advertising-free environment.p>Michael Ghosh will head up an 11-strong sales team, which will be jointly… Continue reading Disney Channel increases commercial activity
Yahoo has confirmed the appointment of Carol Bartz as its new chief executive and has also announced that its president, Susan Decker, will be stepping down after almost nine years with the company.Former Autodesk boss Bartz has been given a seat on the Yahoo! board, and is set to take up her new position at… Continue reading Yahoo! names Carol Bartz as new chief
BBC director general Mark Thompson has confirmed that the BBC and ITV are close to agreeing a deal, which would allow the commercial broadcaster to continue to provide regional news.Speaking to the House of Lords Communications Committee today, Thompson said the broadcasters have been in discussions about the possibility of sharing facilities since last month,… Continue reading BBC and ITV set to strike regional news deal
Guardian News & Media (GNM) is launching a subscription service for its Guardian and Observer readers this weekend, with three varying rates on offer.Readers will have the opportunity to take out a weekend subscription, which includes the Saturday edition of the Guardian and Sunday’s Observer, giving them a 20% discount on the cover price.Alternatively, a… Continue reading GNM launches new subscription service
Unforgiven, the new drama with ex-Corrie star Suranne Jones, pulled in more than 7.6 million peak viewers last night, securing ITV1 with a 30.2% average audience share between 9pm and 10pm.Over 7.1 million average viewers tuned in to see episode one of three, in which Jones plays a woman released from prison on a licence… Continue reading ITV1’s Unforgiven debut pulls in 7.6 million viewers
The Christmas period significantly boosted a number of retail websites, with the top 10 sites seeing an average 37% year on year increase, according to new data by Nielsen Online. Online retailers in the UK witnessed an impressive rise in unique users during Q4 compared with the Christmas shopping period in 2007, with Amazon averaging… Continue reading Christmas boosts retail websites
CNN International is set to join the Freeview digital TV service from Thursday, just days before the new US president Barack Obama steps into the White House.Freeview viewers will now have the option to watch Obama’s inauguration on the international news channel, or the digital terrestrial TV service’s two UK-based 24-hour news channels, Sky News… Continue reading CNN International is set to join Freeview
AOL is set to launch the third arm of its core business unit, MediaGlow, as part of the group’s larger global restructuring plans.MediaGlow will centralise AOL’s entire publishing efforts, while Platform-A continues to focus on advertising and People Networks, which houses sites such as Bebo and AIM, continues to focus on social media.The creation of… Continue reading AOL launches its third core business unit
Dennis Publishing is set to close its monthly Computer Buyer title after 18 years in order to focus on its Computer Shopper magazine.The March issue of Computer Buyer will be the last copy of the magazine to hit the shelves – the title has seen its circulation decline significantly over the past few years, down… Continue reading Dennis publishes last Computer Buyer magazine
