eMarketer has cut its forecast for UK online ad spend, predicting that it will grow 7.2% in 2009, down from its May forecast of 17.2%. The online research firm expects UK online ad spend to reach £3.34 billion in 2008 and £3.58 billion in 2009. Karin von Abrams, eMarketer senior analyst and author of the… Continue reading UK online ad spend forecast to grow 7.2% in 2009
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ITN On has signed a deal to provide video content for the Bauer Media website FHM.com.The deal will see the launch of a selection of bespoke film, TV and music programmes for FHM.com’s online and mobile platforms.The FHM Review, a weekly rundown of recent entertainment releases will feature the FHM editorial team previewing music, games,… Continue reading ITN On signs content deal with FHM.com
Fat food ads seen by children has fallen by around a third since Ofcom placed restrictions on TV advertising, according to the regulator’s HFSS interim review today.Ofcom started phasing in restrictions on TV ads that featured high in fat, salt or sugary food and drink products (HFSS) in April 2007, in a bid to combat… Continue reading Ofcom finds fewer fat food ads
Top magazine and newspaper websites saw their unique users in the UK increase over the last year, according to Nielsen Online’s latest survey.Auto Trader is by far the most popular magazine website with 1.8 million unique users, while the Guardian remains the most visited online paper with 3.5 million unique users, despite having the lowest… Continue reading Nielsen Online: Top magazine sites up 30%
Top magazine and newspaper websites saw their unique users in the UK increase over the last year, according to Nielsen Online’s latest survey.Auto Trader is by far the most popular magazine website with 1.8 million unique users, while the Guardian remains the most visited online paper with 3.5 million unique users, despite having the lowest… Continue reading Nielsen Online: Top magazine sites up 30%
Evelyn Webster, currently managing director of IPC’s women’s weekly arm, has been appointed the company’s chief executive. Webster, who has been in her current post at IPC Connect since March 2004, will report directly to IPC Media’s on-going chairman Sylvia Auton when she takes up her new role on January 1. Auton, who was appointed… Continue reading IPC Media appoints new CEO
Phorm is expected to launch its targeted ad service in the UK in the first half of 2009.Phorm’s system tracks web habits in order to provide targeted ads and the technology has been on trial at BT for the last few months (see Phorm Rolls Out Next BT Trial).The trial has been deemed a success… Continue reading Phorm set to launch in 2009
IPC Media has appointed Evelyn Webster, currently managing director of IPC’s women’s weekly arm, as chief executive.Webster, who has been in her current post at IPC Connect since March 2004, will report directly to IPC Media’s on-going chairman Sylvia Auton when she takes up her new role on January 1.Auton, who was appointed CEO of… Continue reading IPC Media appoints Webster as CEO
Newsquest have announced that its Citizen series of free weekly papers are to close.The free papers in Blackpool, Preston and Lancaster will close, while its Chorley edition will move to Blackburn. The total restructure is likely to result in the loss of eleven editorial staff as well as risks to ad sales positions.Gannett, the American… Continue reading Newsquest to close its Citizen series
Wireless devices will be the primary means of connecting to the internet for most people by 2020, according to a new report by Pew Internet and American Life. The ‘Future of the Internet III’ survey found that the combination of portability and affordability will be the reason behind the mobile internet’s success in 12 years… Continue reading Most people will access the internet via mobile by 2020
