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Project Kangaroo – the joint VoD venture from BBC Worldwide, ITV and Channel 4 – would have given consumers and advertisers what they want, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.ITV’s director of group marketing, David Pemsel, said that after two years of planning, ITV is “very… Continue reading Kangaroo may rise again

ITV’s Contract Rights Renewal (CRR) needs to change, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.Speaking before the second panel at last week’s event, Andrew Smith, head of TV at Billetts, said that on the whole “CRR has worked but it has its flaws and needs to change”.“2009… Continue reading “CRR needs to change”

The future of Channel 4 is a “tricky issue” according to panellists at last week’s MediaTel Group ‘Future of Television’ seminar.The panellists agreed that Channel 4 is “good for broadcasting” as it remains different to both the BBC and ITV – “I definitely want to see Channel 4 continue to exist,” Chris Hayward, head of… Continue reading “It’s only Television”

ITV’s ever-popular Dancing on Ice managed to pull in higher ratings than BBC One’s coverage of the prestigious British Academy Film Awards last night.Dancing on Ice attracted 9 million viewers and an impressive 33.7% audience share between 6.50pm and 8.30pm, and an extra 7.3 million viewers during The Skate Off show between 9.30pm and 10pm.Four… Continue reading Dancing on Ice beat the BAFTAs

The current economic conditions mean that TV could become a more attractive proposition for brands previously put off by high entry costs.This will enable a wider range of brands to benefit from Billetts’ belief that TV delivers higher levels of ROI that other media.A poor start to 2009 has meant that Billetts has predicted a… Continue reading Billetts predict low TV costs in ’09 will attract new advertisers

The number of US women over age 55 using Facebook has grown 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to independent blog Inside Facebook. The number of men over age 55 also grew dramatically during the same four-month period (up 137.8%), but women… Continue reading Women over 55 flock to Facebook

The BBC is set to push mobile TV in the coming months by releasing its mobile iPlayer software on more top-end handsets and networks, according to a report in the Financial Times.The BBC’s iPlayer service is currently available on Apple’s iPhone and iPod Touch, Nokia N96 and N85, Samsung’s Omnia and Sony Ericsson’s C905, but… Continue reading BBC pushes TV’s mobile video revolution

Yahoo! executive James Wood has been appointed head of technology at NatMags’ Hearst Digital.Wood, currently Yahoo!’s head of entertainments engineering for Europe, will be responsible for the delivery of all Hearst digital and NatMag websites.The move follows last year’s announcement by Hearst Digital that it would be restructuring and bringing the technical delivery of its… Continue reading Hearst Digital appoints new head of technology

News Corporation has reported a loss of $6.4 billion (£4.37 billion) for the last quarter of 2008. News Corp’s ‘Other’ category reported an adjusted operating loss of $38 million (£25.9 million), down from $61 million (£41.6 million) a year ago. The media conglomerate also posted operating income of $818 million (£557.9 million), down 42% compared… Continue reading News Corp reports £4m loss in last quarter of 2008

US users of Apple’s iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, based on a survey by Limbo and GfK Technology. The quarterly research also finds that US iPhone users are more than twice… Continue reading iPhone users more aware of mobile ads