More Industry News articles

Industry regulator CAP wants to consolidate the four advertising codes that are used to regulate the UK’s broadcast media industry and include an overarching social responsibility rule for the first time.Under CAP’s new proposals, the ASA would have the flexibility to clamp down on all forms of irresponsible advertising in broadcast media, in the way… Continue reading Regulator calls for advertising codes to unite

Twitter has signed a new commercial deal with Vodafone that will allow UK customers to send and receive ‘tweets’ across the mobile phone network.The new partnership is the first commercial deal of its kind in the UK between the micro-blogging site and a mobile network.The service will allow Vodafone UK customers to receive SMS updates… Continue reading Vodafone signs free tweets deal with Twitter

Channel 4 has released details of its new spring/summer season, which is set to include animal autopsies, obese children and the Alpha Course.Windfall Films has been commissioned by the broadcaster to produce four 60-minute episodes that will open up an elephant, a giraffe, a whale and a crocodile to explore their insides, following the popularity… Continue reading Channel 4 unveils new season line-up

The National Magazine Company’s long-running Good Housekeeping magazine has undergone its first major redesign in 10 years.Good Housekeeping, which was launched in 1922, will relaunch with its new-look on April 2, with changes that include two new columnists, professor Tanya Byron and TV presenter Aggie MacKenzie.Channel 4’s How Clean is Your House? presenter MacKenzie will… Continue reading Good Housekeeping set for relaunch

The return of BBC One’s intense 12-week job interview with one of the most well-known business tycoons, Alan Sugar, kicked-off with an impressive 8.3 million viewers during the prime-time slot last night, its highest ever launch audience.BBC’s all-new Apprentice saw a bunch of fresh-faced wannabes line-up for Sugar’s first task – involving a girls team,… Continue reading Alan Sugar’s new Apprentice banks the top spot

Carat predicts that UK adspend will fall 7.1% this year, with worldwide spend falling 5.8%.2009 declines are led by negative growth in almost every major advertising market, with the exception of China, said Carat.Jerry Buhlmann, CEO of Aegis Media, said: “These forecasts represent widespread adoption of a much more cautious approach to spending in the… Continue reading Carat forecasts 7.1% drop in UK advertising spend this year

Absolute Radio has signed a deal to sell Planet Rock’s airtime and online advertising from 1 April, alongside its own network of stations.Planet Rock – which will be sold alongside Absolute Radio, Absolute Classic Rock and Absolute Xtreme – will be establishing its own sponsorship and promotions team.Donnach O’Driscoll, CEO of Absolute Radio, said: “Absolute… Continue reading Absolute Radio and Planet Rock sign ad sales deal

Twitter is set to launch an enhanced version of its service this year, specifically designed for commercial users, according to founder Biz Stone.The micro-blogging social networking service has brought forward plans to start charging commercial users, in order to generate more revenue by next year.Stone confirmed the network’s commercial expansion, saying: “We have lots of… Continue reading Twitter to charge commercial users

Outdoor firm Avanti Screenmedia saw ad revenue from national brands increase 15% year on year in 2008. For the final six months of 2008, Avanti’s revenue totalled £2.39 million, down 9.5% from 2007. However, it said a 42.8% reduction in operating costs saw a reduction in its pre-tax losses to £1.63 million, from a loss… Continue reading Avanti Screenmedia reports 15% increase in ad revenue

Around 80% of mobile media users access mobile media once a week, with 46% using it daily, according to new research from Orange.The survey, of more than 2,000 mobile media users from across all UK mobile networks, also found that the strongest usage of mobile media being in the home: 67% of participants who used… Continue reading Mobile media usage rises