UKTV has appointed Keith Porritt to the role of executive director of commercial, replacing Laurence Dawkin-Jones.Porritt, who will report directly to UKTV’s chief executive David Abraham, will have overall responsibility for UKTV’s pay TV relationships, as well as programme supply relationships with the BBC and independent producers.Commercial activities, business development, as well as legal and… Continue reading UKTV appoints Porritt as commercial head
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The former AOL chief executive Jonathan Miller is thought to be in talks with investors about buying part or all of Yahoo!.Miller has been in contact with private equity firms and Middle Eastern wealth funds to raise as much as $30 billion for the search giant, according to reports in the Wall Street Journal.The report… Continue reading Former AOL chief set to bid $30bn for Yahoo!
T-Mobile is to become the first mobile operator in the UK to offer free ad-funded games.Customers can access at least one new game per week by joining T-Mobile’s Game Club. The first free game available to consumers is Poker Million II, which is funded by advertisers including Madagascar: Escape 2 Africa, from Paramount Pictures.In exchange… Continue reading T-Mobile to launch ad-funded mobile gaming
Jon Miller, former CEO of AOL, is in the process of raising funds to try to buy Yahoo, according to a report in the Wall Street Journal. The reports that Miller believes he can do a deal that would be worth around $20 to $22 a share to Yahoo shareholders, which means raising about $28… Continue reading Former AOL CEO could try to acquire Yahoo!
BT has signed a new deal with Twentieth Century Fox to give BT Vision customers access to a range of new and classic film titles.BT’s digital TV service will feature new films from Twentieth Century Fox, such as The Happening, Shine a Light and Dr. Seuss’ Horton Hears A Who, from December 15.In addition, a… Continue reading BT signs on-demand film deal with Fox
Clear Channel is set to roll-out a number of new digital screens in UK shopping centres by Christmas – adding six new centres to its shopping portfolio.The new screens are part of the first phase of a wider shopping centre digital roll-out, which includes the Westfield shopping centres at Merry Hill and Dudley – worth… Continue reading Clear Channel is set to roll out new digital screens
Online advertising will continue to expand in the coming recession – just not as quickly as previously expected.Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist.Above-the-line spending traditionally drives brand awareness or consideration, while below-the-line attempts… Continue reading Online advertising will continue to expand in the recession
Kangaroo ads will be sold together with ads around the ITV and Channel 4 websites, according to recent presentations about the joint online venture.Several ad formats for the planned on-demand online service from BBC Worldwide, ITV and Channel 4 are thought to be under discussion at the moment.An agency contact said: “The commercial broadcasters’ websites… Continue reading Kangaroo ads to be sold with web inventory
IPC Ignite has appointed Gareth Williams to the role of ad manager of its men’s lifestyles titles, Nuts and Loaded.Williams, who joined the publishing group in October 2007 from Associated Newspapers, will step up from his former senior sales role and report directly to Ignite’s trading director, Andrew Goldsmith.He will be responsible for the display… Continue reading IPC appoints new Nuts & Loaded ad manager
The Radio Advertising Bureau is set to launch a new consultation service for advertisers, media and creative agencies in a bid to encourage more radio advertising.Ad Doctor, which aims to help individual advertisers to “overcome creative barriers” to use radio as part of their campaign mix, will be rolled out by the RAB this week.The… Continue reading RAB launches Ad Doctor
