BBC One’s controversial return of Friday Night with Jonathan Ross attracted more than 5 million peak viewers and an impressive 30% average audience share.More than 4.7 million average viewers tuned in to see Ross return to their TV screens this weekend – following his three month ban after the Sachgate affair last year – boosting… Continue reading Ross’ comeback wins over 5 million viewers
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Trinity Mirror is set to partner with social media platform Pluck in a bid to boost interactivity across its newspaper websites – Mirror.co.uk, Dailyrecord.co.uk and LiverpoolEcho.co.uk.Trinity plans to use Pluck’s SiteLife platform to offer social media tools to its key national and regional newspaper websites, to strengthen user experience, according to reports.The publishing group will… Continue reading Trinity Mirror partners with Pluck
The Committee of Advertising Practice (CAP) has made changes to its code following the introduction of new European legislation on nutrition and health claims made on food.The European legislation – which seeks to protect consumers from misleading or false claims made on foods – becomes enforceable immediately as it reflects the law.The new rules have… Continue reading CAP changes code following EC ruling on food claims
The marketing director for the Sun and News of the World, Roland Agambar, has joined rival Associated Newspapers.His move comes as News International appoints former Coca-Cola marketer Jeremy Schwarz to become its first chief marketing officer.In his new role, Agambar will be responsible for marketing across the Daily Mail and Mail on Sunday, reporting to… Continue reading Agambar leaves News International for Associated Newspapers
Google reported a 15% year on year increase in global ad revenue in Q4 2008 to $5.5 billion, despite experiencing its first quarterly profit decline in the same quarter.The internet search giant managed to buck the continuing downward trend, as ad revenues from its own website increased from $3.1 billion in Q4 2007 to $3.8… Continue reading Google’s global ad revenue up 15% in Q4
MediaTel Group is hosting a full morning seminar next month looking at the ‘Future of TV’, which will be examining Ofcom’s reviews of PSB and CRR and asking what the future holds for Channel 4.The morning’s first session will look at the future of TV in terms of advances in technology and the impact upon… Continue reading ‘Future of TV’ seminar coming next month
The total global internet audience (age 15 and older from home and work computers) surpassed 1 billion visitors in December 2008, according to data from the comScore World Metrix audience measurement service. The Asia-Pacific region accounted for the highest share of global internet users at 41%, followed by Europe (28% share), North America (18% share),… Continue reading Global internet audience increases
The BBC and Channel 4 are understood to be in negotiations to buy Virgin Media’s stake of UKTV, which owns channels including Gold and Dave.BBC and Channel 4 are keen to acquire Virgin’s 50% share in UKTV, which is expected to cost between £400 million and £450 million, to form part a wider “UK content… Continue reading BBC and C4 in talks to buy stake in UKTV
Google reported a 15% year on year increase in global ad revenue in Q4 2008 to $5.5 billion, despite experiencing its first quarterly profit decline in the same quarter. The internet search giant managed to buck the continuing downward trend, as ad revenues from its own website increased from $3.1 billion in Q4 2007 to… Continue reading Google’s global ad revenue up 15% in Q4
BBC One’s popular drama Hustle pulled in more than 5.7 million peak viewers during the all-important 9pm to 10pm peak slot last night.Around 5.6 million average viewers tuned in to see the third episode in the series, which saw the team target a corrupt judge – guest starring Tim McInnerny.Meanwhile, BBC Two’s Victoria Farm came… Continue reading Hustle pulled in over 5.7 million viewers
