More Industry News articles

An ITV study of user reactions to advertising within video on its local website has found no evidence that the ads would adversely affect users’ relationships with it.Of 1200 people surveyed about overlay advertising being trialled on ITV Local, just 9% claimed it detracted from their overall viewing experience – lower than with pre roll… Continue reading Overlay video ads not significantly intrusive

IPC Southbank has secured Elizabeth Arden as a sponsor of its new online advent calendar on womanandhome.com, in a bid to attract users to the site in the lead up to Christmas.Visitors to the women’s magazine site will be able to win daily prizes from Elizabeth Arden’s beauty products and experiences, such as skincare gift… Continue reading Elizabeth Arden sponsors IPC’s online advent calendar

RTL Group has announced the appointment of Andreas Rudas as executive vice president regional operations & business development central and eastern Europe at RTL Group’s headquarters. Rudas will be member of the RTL Group Executive Committee. Gerhard Zeiler, RTL Group CEO, said: “Due to his extensive experience in Eastern European markets, Andreas Rudas is excellently… Continue reading RTL Group appoints new member to executive management team

US advertising spending is expected to drop by 5% in 2009, according to Steve Lanzano, chief operating officer of MPG North America. Lanzano said that local advertising such as radio, television, newspapers and traditional billboards would suffer most as companies cut spending. Lanzano told the Reuters Media Summit in New York: “I think the real… Continue reading US ad spend expected to drop 5%

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected, according to a report. Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist in a report on internet… Continue reading Online advertising will continue to expand in the recession

BBC controller of entertainment commissioning Elaine Bedell is set to join ITV as director of entertainment and comedy, replacing Paul Jackson.The appointment is part of a wider shake-up of ITV’s commissioning team, which also includes Michael Jeremy’s promotion to the new role of director of news, regional news and current affairs.Both new appointments will report… Continue reading BBC controller Bedell to join ITV

A new report by the Advertising Standards Authority (ASA) has found that most companies are adhering to digital marketing rules.The ASA’s first compliance report into internet advertising found that 97% of 551 digital ads surveyed complied with the non-broadcast advertising code.Of the 16 ads which appeared to breach the ASA’s self-regulation rules, 10 were in… Continue reading Most companies sticking to digital marketing rules

GMG Radio has signed a new deal that will see First Radio Sales take over Rock Radio’s national and regional airtime and sponsorship and promotions activity.First Radio Sales will represent Rock Radio, which broadcasts in Glasgow and Greater Manchester as well as on DAB digital radio in the North East of England and Edinburgh, from… Continue reading GMG agrees a Rock deal with First Radio Sales

ITV1’s X Factor raced ahead of its BBC One rival Saturday night show Strictly Come Dancing this weekend with over 12.6 million peak viewers.The Britney Spears special, which saw Ruth receive the least votes despite a tear-jerking performance, pulled in more than 11.8 million average viewers and a 46% audience share between 7.35pm and 9.15pm.Britney’s… Continue reading Britney’s X Factor triumphs with more than 12.6m viewers

The BBC is looking at new cost-cutting tactics to meet a £140 million shortfall over the next five years.A number of the corporation’s services will be reviewed as part of the budget cuts, including plans to sell off key buildings such as the BBC Television Centre in West London, according to reports.Other services likely to… Continue reading BBC needs to make up £140 million shortfall