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The heaviest users of the internet are also among the heaviest viewers of television, according to new US research from the Nielsen Company. Nielsen found that the top fifth of US internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use… Continue reading Research Finds TV Viewing And Internet Use Complementary

Johnnie Walker’s ‘Keep Walking’ campaign picked up three top gongs at the Institute of Practitioners in Advertising Effectiveness Awards last night.The international campaign, created by Bartle Bogle Hegarty, has produced total sales growth up 48% for the whisky producer over the last eight years.The IPA awarded it with the grand prix, a gold award and… Continue reading Johnnie Walker campaign wins three IPA awards

US newspaper websites attracted more than 68.3 million unique visitors on average (41.4% of all internet users) in the third quarter of 2008, a record number that reflects a 15.8% year on year increase. According to figures from Nielsen Online for the Newspaper Association of America, newspaper website visitors generated an average of just over… Continue reading US Newspaper Websites Get Record Number Of Unique Visitors In Q3

Google and Yahoo! have made a final attempt to win approval for their proposed search advertising deal in a revised submission to the US Department of Justice.The two companies have adjusted their proposal, reducing the length of the deal from 10 years to two and putting a 25% cap on the percentage of Yahoo! search… Continue reading Google and Yahoo! make last attempt to win ad deal approval

BSkyB is the favourite to acquire the British operations of Italian telecoms giant Tiscali.BSkyB has made a £450 million bid to buy the Italian firm’s UK business, according to a report in the Sunday Times.The Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations, said the Sunday… Continue reading BSkyB favourite to acquire Tiscali

The Economist has appointed Phil Cutts, former head of marketing at the PPA, to head of research in its ad marketing division.Cutts will be responsible for the news magazine’s syndicated surveys and online reader panels, working closely with the sales team, and reporting directly to the head of operations Alan Dunachie.His role at the PPA… Continue reading The Economist appoints Phil Cutts

BSkyB has made a £450 million bid to acquire the British operations of Italian telecoms giant Tiscali. According to a report in the Sunday Times, the Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations. In September, the Carphone Warehouse bid £150 million less than had been… Continue reading BSkyB Makes £450m Bid For Tiscali

ITV1’s live coverage of the Brazilian Grand Prix attracted a massive 12.5 million viewers yesterday afternoon.An average of more than 8.7 million viewers tuned into see Lewis Hamilton overtake on the last corner to finish in fifth place, winning the world championship at just 23 years old.The motor racing secured ITV1 a 41.9% average audience… Continue reading Hamilton’s win pulls in more than 12.5m viewers

The Daily Mail is understood to be considering a bid for the Independent and it’s sister title, the Independent on Sunday.A deal between The Daily Mail & General Trust and Independent News & Media could happen because of the mounting pressure against the loss-making Independent titles, according to a report in the Observer.Independent News &… Continue reading Daily Mail could make bid for the Independent

ZenithOptimedia downgraded its UK ad forecast for 2008 and 2009 in October, predicting that significant would return in 2010. It forecast that total UK adspend would fall 2.1% this year, with an increase of 1.5% expected in 2009, down from its June prediction of 5.6% growth (see UK Adspend Forecast Downgraded By ZenithOptimedia). Zenith also… Continue reading INSIGHTanalysis: Media Healthcheck – October 2008