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Global ad spend is expected to decline 0.2% overall in 2009, while developing markets will still grow but at a slower rate than previously forecast, according to ZenithOptimedia’s new report.The report predicts that developing markets, such as Asia Pacific and Central & Eastern Europe, will largely counterbalance the decline in North America and Western Europe’s… Continue reading ZenithOptimedia: No growth in global ad spend next year

BSkyB’s has made its new online video service Sky Player TV cheaper than its satellite TV packages.The broadcaster’s online service offers users a choice of three packages ranging from £15 to £34 a month, while Sky’s cheapest satellite TV package is £17 a month.Sky’s Entertainment Pack, which will be available at the cheaper monthly rate… Continue reading BSkyB is set make its online TV cheaper than satellite

Analysts at Screen Digest have criticised the Competition Commission (CC) after it ruled that online-video service Project Kangaroo will not have an effect on the UK online advertising market.Earlier this week, the CC ruled that Project Kangaroo (the joint venture between BBC Worldwide ITV and Channel 4) “is likely to result in a substantial lessening… Continue reading Analysts criticise Competition Commission’s Kangaroo ruling

ITV is set to rebrand its online catch-up TV service ITV Player to make it an instantly recognisable VoD brand.The broadcaster’s new name and logo come 18 months after ITV created its online broadband TV service, which currently comes under the ‘Catch Up’ section of the ITV.com website.ITV’s decision to rebrand the service also follows… Continue reading ITV rebrands online VoD service as ITV Player

US DVR subscriber households are forecast to reach 52.3 million (44% of US TV households) by the end of 2014, up from 28.6 million (25% of US TV households) in the third quarter of 2008, according to a new report from Magna. Over the 10 years between 2004 and 2014, Magna estimates that DVRs will… Continue reading Growth forecast for US DVR subscriber households

Total UK advertising spend is set to fall by nearly 6% year on year in 2009, the worst of any developed country, according to a new GroupM forecast.UK national newspaper advertising is forecast to be down 12% year on year in 2009, regional titles down 13%, and the business-to-business magazine sector down 14%.TV advertising is… Continue reading UK ad spend to fall nearly 6% in 2009

The Joint Industry Committee for Internet Measurement Systems (JICIMS) is to restructure after ISBA and the IPA withdrew support.ISBA and the IPA resigned as JICIMS stakeholders after being unable to commit to the three years of funding that a full JIC model would require, leaving the IAB and the AOP to lead the initiative.A statement… Continue reading JICIMS to restructure after ISBA and IPA withdraw support

Scottish commercial broadcaster STV wants greater freedom from ITV to allow more scheduling flexibility.In response to Ofcom’s PSB review, STV said it rejects the idea of a single UK-wide Channel 3 licence as it won’t be in Scotland’s interest, according to reports.The broadcaster believes the retention of the Channel 3 network with dedicated licences, which… Continue reading STV wants more freedom from ITV

Total UK advertising spend is set to fall by nearly 6% year on year in 2009, the worst of any developed country, according to a new GroupM forecast. UK national newspaper advertising is forecast to be down 12% year on year in 2009, regional titles down 13%, and the business-to-business magazine sector down 14%. TV… Continue reading UK ad spend to fall nearly 6% in 2009

Bauer Media and Jacob’s Creek have announced a multi-platform campaign to promote the vineyard’s association with upcoming movie Australia.The ‘Our Favourite Places’ campaign will consist of print, radio and online activity across the brands Magic 105.4, Grazia, Empire, and the Big City Network.The campaign, brokered by Jess Subra and Toby Evea at Vizeum with Bauer… Continue reading Bauer Media campaign to promote Jacob’s Creek and Australia