More Industry News articles

Brad Little has been confirmed as a panellist for the second session at MediaTel Group’s Future of Online Seminar, which is taking place on November 25.As Industry Solutions Leader, Little works across a range of disciplines including word of mouth through Nielsen’s Buzz Metrics.Little joins Google’s Dominic Allon and Nick Suckley from agenda 21 to… Continue reading Nielsen’s industry solutions leader confirmed on MediaTel Online panel

A new survey published by the Advertising Association today shows that people find advertising helpful, informative and entertaining.The first results of the new regular polling research to measure attitudes to advertising found that consumers recognise the benefits of advertising.Around 64% of people agreed that advertising is a good way to find out about new products,… Continue reading Advertising Association survey reveals positive results

BSkyB is the favourite to acquire the British operations of Italian telecoms giant Tiscali.BSkyB has made a £450 million bid to buy the Italian firm’s UK business, according to a report in the Sunday Times.The Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations, said the Sunday… Continue reading BSkyB favourite to acquire Tiscali

The Economist has appointed Phil Cutts, former head of marketing at the PPA, to head of research in its ad marketing division.Cutts will be responsible for the news magazine’s syndicated surveys and online reader panels, working closely with the sales team, and reporting directly to the head of operations Alan Dunachie.His role at the PPA… Continue reading The Economist appoints Phil Cutts

BSkyB has made a £450 million bid to acquire the British operations of Italian telecoms giant Tiscali. According to a report in the Sunday Times, the Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations. In September, the Carphone Warehouse bid £150 million less than had been… Continue reading BSkyB Makes £450m Bid For Tiscali

BSkyB today reported a 21% increase in first quarter profits and the addition of 87,000 new customers, taking the broadcaster to over 9 million subscribers for the first time.Sky’s chief executive, Jeremy Darroch, said the business had its best performance it the first quarter in terms of customers for five years.As a result of Sky’s… Continue reading BSkyB Reports 21% Profit Rise

Google is set to launch a new agency incentive programme to push advertising on its YouTube online video platform.The incentive programme, which will launch in January, follows the end of the Best Practice Funding (BPF) commissions for search campaigns.Google is currently approaching agencies with plans to drive online video growth through incentives and funding for… Continue reading Google To Launch Agency Incentives To Drive Ads On YouTube

The controversy surrounding Russell Brand this week delivered column inches but not significant audiences for the debut of his Ponderland show last night.Around 983,000 viewers tuned in to see the programme at 10.30pm last night, delivering a 6.8% audience share for Channel 4 based on overnight figures from BARB.This compares to figures of 779,000 viewers… Continue reading Brand’s Ponderland Debuts With Less Than A Million

The US digital out-of-home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research from PQ Media. PQ Media found that spending worldwide will grow 12.8% to $6.11 billion in 2008, slowing from 22.6% last year, but forecast to expand 14.5% from 2007 to 2012. The US accounts for… Continue reading US Digital Out-of-Home Industry Continues Double Digit Growth

Google and Yahoo!’s proposed search partnership may be under threat, according to reports from the US.The deal has already come under fire from a number of advertising and regulatory bodies on both sides of the Atlantic, due to both companies comprising 80% of the US search market.Google and Yahoo! met with the US Department of… Continue reading Google & Yahoo: Partnership Still On?