More Industry News articles

Just 12% of British consumers claim that they would be more likely to click through to email messages linked to video, micro-sites and social networking sites such as Facebook and YouTube, according to a new study from e-Dialog. Nearly a quarter of adults (22%) claim that this kind of content would actually make them a… Continue reading Social media email ads “turn off consumers”

Clear Channel Outdoor has reported a 0.5% year on year global revenue decline for the third quarter this year.Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken into account, Clear Channel’s global revenue was down by… Continue reading Clear Channel reports Q3 revenue decline

It is inevitable that advertising will become 100% digital, according to Justin Billingsley, brand director at mobile phone company Orange.Speaking at yesterday’s IAB Engage conference, Billingsley said: “It is a crushing inevitability that we will all be 100% digital.”There are only two reasons for using offline advertising, he said. One is that the over 50… Continue reading IAB Engage 2008: The case for 100% digital

Newsline attended IAB’s Engage conference in London yesterday.Key speakers included Yahoo! boss Jerry Yang and the culture secretary Andy Burnham.Reports to follow throughout the day …

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of TNS. The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement business AGBNielsen… Continue reading WPP and Nielsen agree to swap assets

Richard Woolfe is set to leave his role as Sky1 controller to join Channel Five in a newly created senior programming position.Five’s new chief executive, Dawn Airey, persuaded Woolfe to join her team as channel controller, in charge of commissioning, scheduling and strategy.Airey’s other recent hire, Jeff Ford, has been appointed as managing director of… Continue reading Richard Woolfe joins Five

Princess Productions has been awarded the multimillion pound contract for Channel 4’s youth strand T4.The company, which makes Channel 4’s Sunday Night Live and Five’s The Wright Stuff, managed to fight off competition from Done & Dusted and Eyeworks UK in the final round of the tender process.Eyeworks UK, formely known as At It, has… Continue reading T4 contract is awarded to Princess

Johnston Press has today reported its total advertising revenues are down by 15.5% on the same period last year.Over the past four months, the company has revealed year on year declines in property ads of around 48.4%, employment ads by 32.1%, motors by 24.3% and display ads by 12.1%.Johnston Press confirmed its ad revenue loss… Continue reading Johnston Press suffers 15.5% advertising decline

US local interactive advertising is expected to show little or no growth, or a decline in 2009, according to Borrell’s new ‘2009 Outlook: Big slowdown begins for local interactive advertising’ report. For local interactive media, the advertising slowdown has started a year earlier than anticipated and shows no sign of improving quickly, says Borrell. The… Continue reading Local US Interactive Advertising Slows Down

After a full and varied three days, this year’s MRG conference ended on Friday evening.In previous years, the MRG has attempted to set a theme for the whole conference, but this wasn’t always successful and papers tended to be “shoehorned” into that theme.This year the MRG committee decided not to set a theme, and this… Continue reading MRG Conference 2008: A Brief Review