More Industry News articles

The Daily Star has cut its cover price by 15p to just 20p, making it the cheapest national daily newspaper.The price cut makes the title 30p cheaper than the Daily Mail, 20p cheaper than the Daily Express and Daily Mirror, and 10p cheaper than The Sun.The Sun slashed its national cover price to 30p in… Continue reading Daily Star slashes cover price

There has been a huge shift in consumer attitude towards the entertainment market, according to the latest reports from Verdict Research. In the 12 months to the end of 2008 Verdict predicts that the buoyant video games market will have grown by £1.37 billion – at a time when the combined music & video sectors… Continue reading Video games market overtakes music & video

At Thursday morning’s MRG conference, Jo Hamilton explained how the BBC, in association with GfK NOP Media, is providing insight into how it is reaching audiences across an increasing number of platforms and measuring the value it is delivering to its audience.Guy Holcroft from GfK NOP Media explained some of the methodology used behind the… Continue reading MRG Conference 2008:Cross Media Reach

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%.RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.RTL, owned… Continue reading Five’s TV ad revenues fall

Jim Kite, from Mediavest USA provided the keynote speech on day two of the MRG Conference in Lisbon, providing some insight into the US research market.Having spent the past five years in the States, he first tried to dispel some myths about the US market, such as US research lacking sophistication, that they are only… Continue reading MRG Conference 2008:Postcard from America

Virgin Media added a net 8,300 new subscribers in the third quarter, according to a trading statement released today.Total net TV customer additions were 37,800 in Q3, up from 24,800 in the second quarter and 20,400 in Q3 2007.Broadband users reached 68,700, down from 115,800 in 2007, although Virgin said that 78% of them were… Continue reading Virgin Media adds 8,300 new subscribers in Q3

Rob Laurence from BMRB and Paul Goode from M:Metrics spoke at yesterday’s MRG Conference and gave a presentation on understanding and exploiting the mobile media opportunities that are around now.M:Metrics research has shown that 80% of 30+ people are now mobile media users while 20-30% of all mobile users are now using mobiles for more… Continue reading MRG Conference 2008:The Mobile Media Opportunity

eBay is preparing a review of its £15 million media planning and buying account. The company will start a formal pitch for the business at the start of next year, although it has already informed agencies of its plans to call a review. PHD, which previously held the account, split with eBay in February after… Continue reading eBay prepares review of media planning and buying account

The power of radio advertising was demonstrated at the asi European Radio Symposium in Lisbon yesterday.Alison Winter, RadioCentre research director, and Jason Brownlee of Other Lines of Enquiry showed some findings from the first year of the RadioGuage research study.Over 90 campaigns are measured over the course of a year with two groups questioned; commercial… Continue reading asi Conference 08: RadioGauge demonstrates effectiveness of radio advertising

Helen Croxson, head of commercial research at Channel 4, spoke at today’s MRG Conference about how Video-on-Demand is helping consumers make sense of overwhelming levels of choice.4oD launched around the time of the last MRG conference two years ago and has gone through many changes over that time in terms of the technology it uses… Continue reading MRG Conference 2008:Understanding the Age of Video-on-Demand