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Total worldwide advertising is expected to rise by just 0.5% to $642.8 billion this year, with the UK forecast to see 0.1% growth this year and next, according to a new forecast from Magna. Magna now expects US advertising in 2008 to decline 3.2% to $270.8 billion, with a fall of 4.5% expected next year.… Continue reading Worldwide advertising to grow 0.5% this year

BBC One’s crime drama Spooks pulled in more than 6.2 million viewers last night.The last in the series, which raced ahead of the competition for the peak-time audience, attracted 6 million average viewers and a 25% audience share between 9pm and 10pm.Elsewhere, ITV1’s new series of Taggart managed to pick up 5.3 million viewers in… Continue reading Final Spooks pulls in over 6.2m

Global advertising spending in measured media is expected to fall 0.2% to $458 billion in 2009 compared to the previous year when spending was up 2.6%, according to a new study from GroupM. The projected decline is the first retreat in global advertising since the 3% fall recorded in 2001 after 2000’s dotcom-driven ad growth… Continue reading Global ad spend to fall 0.2% in 2009

Global ad spend is expected to decline 0.2% overall in 2009, while developing markets will still grow but at a slower rate than previously forecast, according to ZenithOptimedia’s new report.The report predicts that developing markets, such as Asia Pacific and Central & Eastern Europe, will largely counterbalance the decline in North America and Western Europe’s… Continue reading ZenithOptimedia: No growth in global adspend next year

Johnston Press is looking at merging the production operations of its three Scotsman group titles in a bid to cut costs.John McLellan, editor at the Evening News, is currently reviewing the production processes of the three Edinburgh papers, which also includes the Scotsman and Scotland on Sunday, according to reports.McLellan said: “Clearly saving money is… Continue reading Johnston Press plans to merge Scotsman production

Ofcom today imposed a £20,000 fine on talkSPORT radio after its presenter James Whale “seriously breached” broadcasting rules by encouraging listeners to vote for Boris Johnson in the London mayoral elections.Whale made the comments during a live phone-in show on March 20 and was subsequently fired by the UTV-owned station in May following an internal… Continue reading Ofcom fines talkSPORT £20,000

Martina King is stepping down from her role as chairman of the Radio Advertising Bureau as radio industry trade body RadioCentre cuts seven jobs.King was appointed chairman of the RAB in February and also took on a role as non-executive director of RadioCentre (see Martina King Appointed RAB Chairman).Andrew Harrison, the chief executive of RadioCentre,… Continue reading RAB chairman steps down

Global ad spend is expected to decline 0.2% overall in 2009, while developing markets will still grow but at a slower rate than previously forecast, according to ZenithOptimedia’s new report.The report predicts that developing markets, such as Asia Pacific and Central & Eastern Europe, will largely counterbalance the decline in North America and Western Europe’s… Continue reading ZenithOptimedia: No growth in global ad spend next year

Newspapers and magazines will thrive during the recession, according to the Wall Street Journal‘s managing editor, Robert Thomson.Speaking at the Reuters Media Summit in New York last week, Thomson said: “You’re starting to see them emerge in the sunlight after this period of darkness.”Advertisers are slowly returning but are looking for safer options when spending… Continue reading WSJ editor: Newspapers & magazines will thrive during recession

Developing markets will largely counterbalance the decline in North America and Western Europe’s ad spend next year, which will fall by 5.7% and 1% respectively, according to ZenithOptimedia. Global ad spend is expected to decline 0.2% overall in 2009, while Asia Pacific and Central & Eastern Europe will still grow but at a slower rate… Continue reading ZenithOptimedia forecasts no growth in global adspend in 2009