More Industry News articles

ITV is integrating its online assets into its programming operations, under the direction of Peter Fincham, director of television, channels and online.The restructure will see all of ITV’s online assets – which include video streaming and ITV programming, ITV.com, ITV Local, project Kangaroo, Friends Reunited, as well as interactive and gaming – fully integrated with… Continue reading ITV integrates online and programming operations

American banking giant JP Morgan has reduced its online advertising forecast for the second time in two months, estimating an annual growth rate of 25% in 2008 and 13% in 2009, down from 28% and 19%, respectively. The firm said: “Since we reduced our estimates on September 4th, we have seen a further slowdown in… Continue reading JP Morgan reduces online ad forecast

Bauer has announced that it will be closing its national digital music station Mojo at the end of the month.The station, which was launched in 2003 as a spin-off from the music magazine, has an average of around 260,000 listeners per week according to the latest RAJAR release (see Year on Year Rise In Reach… Continue reading Bauer set to close digital music station Mojo

A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August

UK radio ad revenues were down about 13% year on year in October and November, according to a report.The Advanced Radio Revenue Indicator figures show that national radio ad revenue was down 16% year on year in October and predicts it will be down 17% in November, said a report in Media Week.Figures published by… Continue reading UK radio ad revenues down

Johnnie Walker’s ‘Keep Walking’ campaign picked up three top gongs at the Institute of Practitioners in Advertising Effectiveness Awards last night.The international campaign, created by Bartle Bogle Hegarty, has produced total sales growth up 48% for the whisky producer over the last eight years.The IPA awarded it with the grand prix, a gold award and… Continue reading Johnnie Walker campaign wins three IPA awards

Google and Yahoo! have made a final attempt to win approval for their proposed search advertising deal in a revised submission to the US Department of Justice.The two companies have adjusted their proposal, reducing the length of the deal from 10 years to two and putting a 25% cap on the percentage of Yahoo! search… Continue reading Google and Yahoo! make last attempt to win ad deal approval

Freeview is launching a £6.5 million national television ad campaign to promote its PVR service Freeview+, kicking off on November 6.The campaign, created by Beattie McGuiness Bungay (BMB), saw 4Creative and ITVCreative collaborate on the activity.Celebrities featuring in the campaign include Antony Cotton, Jennie McAlpine and Tupele Dorgu of Coronation Street; comedian Alan Carr; chef… Continue reading Freeview launches Freeview+ ad campaign

BSkyB and Virgin Media have agreed two new channel carriage deals that will last until 2011.The new agreements will see Sky’s basic channels, including Sky1, Sky News and Sky Sports News, return to Virgin’s cable TV service on November 13.Virgin TV’s basic channels, including Living, Bravo and Trouble, will feature on Sky’s retail channel line-up… Continue reading Sky channels will return to Virgin

Omnicom’s OMD has been awarded Renault-Nissan’s €800 million (£642 million) pan-European media account, beating competition from Aegis’ Carat, Renault’s agency for the past eight years.The appointment comes at the end of an almost six month pitch process which has included Havas’ MPG, WPP’s Mediaedge:cia and Publicis Groupe’s recently launched VivaKi.OMD will manage buying media for… Continue reading OMD awarded Renault-Nissan pan-European media account