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Johnston Press has today reported a 15.5% decline in its total advertising revenues compared with the same period last year. Johnston confirmed its ad revenue loss is due to “substantial declines in property advertising combined with significant falls in employment and display advertising”. Over the past four months, the company has revealed year on year… Continue reading Johnston Press suffers 15.5% advertising decline

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of TNS. The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement business AGBNielsen… Continue reading WPP and Nielsen agree to swap assets

US local interactive advertising is expected to show little or no growth, or a decline in 2009, according to Borrell’s new ‘2009 Outlook: Big slowdown begins for local interactive advertising’ report. For local interactive media, the advertising slowdown has started a year earlier than anticipated and shows no sign of improving quickly, says Borrell. The… Continue reading Local US Interactive Advertising Slows Down

New research has found that 16-30 year olds in the UK are spending more time online (an average 19 hours per week) than watching TV (an average 15 hours per week).The study, carried out by lifestyle consultancy Tuned In Research, also found that online brand engagement has spread across social media, with over half (55%)… Continue reading 16-30 year olds spending more time online than watching TV

New research has found that 16-30 year olds in the UK are spending more time online (an average 19 hours per week) than watching TV (an average 15 hours per week). The study, carried out by lifestyle consultancy Tuned In Research, also found that contrary to much commentary from industry heads, online brand engagement has… Continue reading 16-30 year olds spending more time online than watching TV

Five is set to launch a dedicated children’s channel following the success of its kids’ strand Milkshake.The broadcaster could roll-out its first digital channel since 2006 as early as next year, according to reports.Carl Ratcliff, head of brand strategy and marketing at Five, said: “Our Milkshake brand is very strong, so we are in ongoing… Continue reading Five to launch dedicated kids’ channel

A segment comprising 16% of the US female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets, according to a new survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare. Among the Digital Divas group: 22% shop once per day The… Continue reading Study identifies “Digital Divas”

B-2-B media group Emap is to scrap subscription charges around certain websites next year.The company, which was acquired by Guardian Media Group and private equity company Apax earlier this year (see Emap Sells B-2-B to GMG), is abolishing the paywalls around the websites of titles in its Emap Inform business, said chief executive David Gilbertson.Titles… Continue reading Emap scraps website subscription charges

A new report has found that cutting TV advertising budgets relative to competition is very likely to shrink ‘brand value’ – the willingness of consumers to pay a relative premium for a specific brand.Produced by PricewaterhouseCoopers LLP (PwC) for Thinkbox, the report shows that, within a year, reducing share of advertising investment – in particular… Continue reading New report finds that cutting TV advertising can damage brand value

Microsoft has signed a new search deal with Sun Microsystems in a bid to increase its share of search traffic.The deal will allow Internet Explorer users to install an MSN Toolbar with Live Search as they download the latest Sun Java plug-ins, which has over 800 million users worldwide, according to Sun.Yusuf Mehdi, senior vice… Continue reading Microsoft confirms new search deal