ITV has reported a 2.5% drop in net advertising revenue in the first nine months of 2008, compared with a 3.2% fall for the total TV market. The broadcaster also announced a 5% fall in broadcasting revenue in the first nine months, to £1.2 billion. ITV’s total revenue to the end of September was down… Continue reading ITV sees 2.5% drop in net ad revenue
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UK radio ad revenues were down about 13% year on year in October and November, according to a report.The Advanced Radio Revenue Indicator figures show that national radio ad revenue was down 16% year on year in October and predicts it will be down 17% in November, said a report in Media Week.Figures published by… Continue reading UK radio ad revenues down
ITV has announced a 5% fall in broadcasting revenue in the first nine months of 2008, to £1.2 billion.The broadcaster’s total revenue to the end of September was down 1% year on year to £1.47 billion.There was a 2.5% drop in net advertising revenue in the first nine months, compared with a 3.2% fall for… Continue reading ITV reports fall in broadcasting revenues
Five is set to become channel 105 on the free-to-air digital platform Freesat later this month.Freesat will now host the full range of PSB channels with Five the last to launch on the platform, following BBC1, BBC2, ITV1 and Channel 4.However, digital channels Fiver and Five US will not be available when Five launches on… Continue reading Five due to launch on Freesat
Google has terminated its search advertising deal with Yahoo! in order to avoid a “protracted legal battle” with regulators.The proposed deal would have seen Google ads displayed around Yahoo!’s search results.David Drummond, Google senior vice president, corporate development and chief legal officer, said: “After four months of review, including discussions of various possible changes to… Continue reading Google terminates Yahoo! ad deal
Helen Croxson, head of commercial research at Channel 4, spoke at today’s MRG Conference about how Video-on-Demand is helping consumers make sense of overwhelming levels of choice.4oD launched around the time of the last MRG conference two years ago and has gone through many changes over that time in terms of the technology it uses… Continue reading MRG Conference 2008:Understanding the Age of Video-on-Demand
Mark White, Five’s executive director of sales, has been promoted to the new role of managing director.The promotion follows White’s recent six month period as interim CEO during which he oversaw a number of projects including a refresh of Five’s on and off air identity (see Five Flagship Channel Gets New Look).Dawn Airey, Five’s chair… Continue reading Five appoints managing director
The Internet Advertising Bureau (IAB) has appointed Jonathan Mew, former Orange head of marketing, as its first head of mobile.The IAB said that Mew has been enlisted to champion the medium and further educate advertisers and agencies on its potential.The hire comes a month after the IAB officially widened its remit to serve the mobile… Continue reading IAB UK appoints Jonathan Mew as first Head of Mobile
News International is set to re-launch its Sunday Times Magazine supplement with a new TV, press and outdoor advertising campaign.The re-launch, which follows on from the Sunday paper’s redesign earlier this year (see Sunday Times Set For Full-Colour Relaunch), will feature a revamped front cover, more features and investigations, a more image-focused contents page and… Continue reading Sunday Times Magazine relaunches with ad campaign
American banking giant JP Morgan has reduced its online advertising forecast for the second time in two months, estimating an annual growth rate of 25% in 2008 and 13% in 2009, down from 28% and 19%, respectively. The firm said: “Since we reduced our estimates on September 4th, we have seen a further slowdown in… Continue reading JP Morgan reduces online ad forecast
