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Caroline McDevitt, managing director of IPC Advertising, is to leave the company at the end of the year.Evelyn Webster, managing director, IPC Connect, will take on day-to-day operational responsibility for McDevitt’s role, in addition to her current position, from 1 January 2009.Sylvia Auton, IPC Media CEO, said: “Caroline told me a while ago that she… Continue reading IPC Advertising MD to step down

CondéNet UK is set to relaunch its fashion website, Glamour.com, in a bid to drive user loyalty and engagement.The revamped Glamour.com will feature additional sections, such as beauty, hair, health and lifestyle as well as increasing its celebrity and behind-the-scenes content.New features will offer users advice, galleries, a virtual beauty school and a blog, in… Continue reading Glamour.com set to relaunch

Analogue transmitters in the Scottish borders have been switched off, marking the UK’s first major transition to digital television.Arquiva, the broadcast technology company managing the transmitters in the area, which also covers Cumbria, tested the signals from the new transmitters early yesterday morning.A full switchover was completed at noon yesterday, which means around 52,000 households… Continue reading Scottish borders go digital

Over the past six months, the popularity of online video services in the US has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience, according to new data from Ipsos MediaCT. Ipsos MediaCT’s MOTION study illustrated the widespread appeal online video services have with… Continue reading Online Video Services Growing In Popularity In US

ITV1’s special Duchess and Daughters only managed to secure 2.3 million average viewers between 9pm and 10pm last night.The ITV ‘tonight special’, which saw Sarah Ferguson and her daughters visit Romania and Turkey to expose conditions inside orphanages, picked up 2.6 million peak viewers and a 10.3% audience share.At the same time, Channel 4’s royal… Continue reading Fergie fails to impress

Universal McCann’s Cate Connolly shared insights from research into what consumers want from TV at Friday morning’s MRG conference.Despite doom-mongering about the impact of digital video recorders and web 2.0 technology on TV, Connolly argued that the future of television is assured because consumers love TV, but it will need to adapt to their changing… Continue reading MRG Conference 2008:Who Wins in the New Age of Television

Mark Howe, country director UK Sales for Google, presented day three’s Keynote speech at this year’s MRG conference in Lisbon. With Google now 10 years old, he took us through a whistle-stop tour of how Google has evolved over that time. The main focus of his presentation was how search will be more important in… Continue reading MRG Conference 2008:Surviving The Slump With Search

Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship

Microsoft has dismissed speculation that it may go in to takeover talks with Yahoo!.Yahoo! boss Jerry Yang indicated that he would be willing to consider a new bid from Microsoft, however, the software giant said it has “moved on”.Yahoo! turned down the £33-a-share deal that Mircosoft offered them in May, claiming it undervalued the company,… Continue reading Microsoft dismisses potential deal with Yahoo!

The power of radio advertising was demonstrated at the asi European Radio Symposium in Lisbon yesterday.Alison Winter, RadioCentre research director, and Jason Brownlee of Other Lines of Enquiry showed some findings from the first year of the RadioGuage research study.Over 90 campaigns are measured over the course of a year with two groups questioned; commercial… Continue reading asi Conference 08: RadioGauge demonstrates effectiveness of radio advertising