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Bauer Media and Unilever have launched a six-figure cross-platform campaign to promote the launch of the newest addition to the LYNX deodorant range.The ‘Unleash The Man Leather’ campaign, which will kick-start on January 19 and run for five weeks, will see LYNX Instinct exclusively sponsor radio promotions, adverts and features across Bauer’s radio stations Kiss… Continue reading Bauer launches new LYNX promotion deal

Financial Times owner Pearson has announced an upbeat trading update for the newspaper group, ahead of the release of its preliminary results for 2008 in March. Pearson said that Financial Times Publishing “has produced good sales and profit growth despite the slowdown in the advertising market in the fourth quarter”. Marjorie Scardino, chief executive, said:… Continue reading Positive trading update for Financial Times Group

The Institute of Practitioners in Advertising has expressed concern at the Office of Fair Trading’s decision to provisionally recommend the relaxation of ITV’s contracts rights renewal.The IPA has said it is “disappointed” with the recommendations made by the OFT in it’s provisional report (see OFT recommends relaxation of CRR), which is due to be presented… Continue reading IPA hits back at OFT’s CRR recommendation

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A 10… Continue reading IPA: Social Networking Revolution

Channel 4 chief executive Andy Duncan has ruled out a merger with Five as a cure for the funding problems it faces.Duncan, speaking today at an event organised by the National Endowment for Science, Technology and the Arts, said that a merger would be like mixing “oil with water”.He said: “We have been carefully considering… Continue reading Andy Duncan rules out merger with Five

Media regulator Ofcom has fined ITV £220,000 for failing to meet its regional programme production quota for ITV1 in 2006 and 2007.Ofcom ordered ITV to pay a fine of £20,000 against each of its 11 regional licences in England and Wales after it failed to hit its minimum level of expenditure.ITV1 managed to comply with… Continue reading Ofcom fines ITV £220,000

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report. The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A… Continue reading IPA: Social Networking Revolution

Global advertising markets recorded 2.9% growth in the quarter from July to September 2008, in newspapers, magazines, TV and radio, according to Nielsen’s global advertising trends report, Global AdView Pulse. In the three months to September 2008, the global advertising market posted a 2.9% increase versus the same quarter in 2007, mostly driven by the… Continue reading Global ad markets saw 2.9% growth in Q3 2008

The lines between media channels in the 21st century have become increasingly blurred, according to the third annual Media Myths & Realities survey from Ketchum and the University of Southern California Annenberg Strategic Public Relations Center. The survey compares the media usage habits of 1,000 adult Americans (including 200 influential citizens, or ‘influencers’ – the… Continue reading Lines between media channels becoming increasingly blurred

Google accounted for 71.97% of all US internet searches conducted in the four weeks ending Nov 29, 2008, according to new figures from Hitwise. Yahoo! Search, MSN Search and Ask.com received 17.70%, 5.45% and 3.35%, respectively. The remaining 43 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.53% of US searches. Percentage… Continue reading Google accounts for 72% of US internet searches in November 2008