More Industry News articles

ITV is set to relaunch its online video-on-demand service as ITV Player, following plans to increase its web activity.ITV.com, which offers live channel streaming and a 30-day catch-up service, has been criticised for not being as user-friendly as the BBC’s iPlayer, according to reports.The iPlayer has dominated the market since its launch, despite ITV being… Continue reading ITV To Relaunch VoD Service as ITV Player

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

Specific Media and MSN lead the rankings in the IPA’s fourth Digital Media Owners Image Survey, published today.As well as coming first in the statement: “My overall experience of dealing with this supplier is a good one”, Specific Media (formerly Adviva) tops the media owner rankings in respect of basic ‘hygiene’ service-related variables including having… Continue reading Specific Media And MSN Top IPA Digital Media Owners Survey

Titan Outdoor has retained the advertising contract for the Bullring shopping centre in Birmingham after a competitive pitch. Titan, which has held the contract for the past five years, is believed to have retained the contract after a pitch involving CBS Outdoor. The contract includes 130 six-sheets at the Bullring, some of which will be… Continue reading Titan Retains Bullring Advertising Contract

E4’s new horror series, Dead Set, attracted over 1.3 million peak viewers to the satellite channel last night, more than double the amount compared with the same time slot last week.The Dawn of the Dead style zombie series – on every night this week – is set in the Big Brother house. It pulled in… Continue reading E4’s New Horror Series Is A Dead Set

Ofcom has deemed as inappropriate BSkyB’s campaign to get viewers to lobby Virgin Media not to “drop” the Sky Channels.BSkyB aired a number of controversial promotions in February and March 2007, urging customers to put pressure on Virgin Media during negotiations over the carriage of certain Sky channels on the Virgin Media platform.The on-air promotion… Continue reading Ofcom Criticises Sky For Its Virgin Media Campaign

The Financial Times is launching a forums feature on the Alphaville section of its website to allow finance professionals to start their own discussions.The new user generated content element, called the Long Room, lets users start their own debates, known as ‘tables’, and comment on existing conversations and upload documents, video and images.Rob Grimshaw, the… Continue reading FT Website Gets New Forums Feature

The Digital Radio Development Bureau has appointed the BBC’s Tim Davie as vice-chairman.Davie is set to succeed Jenny Abramsky in the role, who was also his predecessor at the BBC as director of audio and music.His appointment comes just weeks after Channel 4 abandoned plans for its second national digital radio multiplex (see Channel 4… Continue reading DRDB Appoints New Vice-Chairman

Newsquest has reported a 23.6% year on year fall in its ad revenue in Q3.The regional publisher has also revealed a 29.1% year on year decline in its classified ad revenue, due to dips in real estate ads, employment ads and car ads.Newsquest operates 300 newspaper titles in the UK, including Scotland’s Sunday Herald and… Continue reading Newsquest Ad Revenue Falls By 24%

A new study has found that 18 to 34-year-olds in the US are more influenced by email and direct mail than marketing messages via social networks. The research from Ball State University and ExactTarget combines observational data on people’s media use with data on consumers’ attitudes toward marketing messages received through distinct channels. Mike Bloxham,… Continue reading Younger People Prefer Email Ads