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Yahoo! chief executive Jerry Yang believes that online advertising will emerge from the forthcoming recession stronger than when it went in.Speaking at yesterday’s IAB Engage conference, Yang said that performance based advertising, such as search and direct response, continues to be a growing area. However, he added that it is difficult to predict how a… Continue reading IAB Engage 2008: Online advertising to emerge stronger from financial downturn

The secretary of state for culture, media and sport, Andy Burnham, emphasised the government’s support for self-regulation of online advertising at yesterday’s IAB Engage conference.Burnham reiterated the importance of online advertising to the wider UK economy and outlined his commitment to industry self-regulation in what promises to be a turbulent time.He said: “Government is moving… Continue reading IAB Engage 2008: Secretary of state commits to self-regulation of online advertising

Just 12% of British consumers claim that they would be more likely to click through to email messages linked to video, micro-sites and social networking sites such as Facebook and YouTube, according to a new study from e-Dialog. Nearly a quarter of adults (22%) claim that this kind of content would actually make them a… Continue reading Social media email ads “turn off consumers”

After a full and varied three days, this year’s MRG conference ended on Friday evening.In previous years, the MRG has attempted to set a theme for the whole conference, but this wasn’t always successful and papers tended to be “shoehorned” into that theme.This year the MRG committee decided not to set a theme, and this… Continue reading MRG Conference 2008: A Brief Review

Johnston Press has today reported a 15.5% decline in its total advertising revenues compared with the same period last year. Johnston confirmed its ad revenue loss is due to “substantial declines in property advertising combined with significant falls in employment and display advertising”. Over the past four months, the company has revealed year on year… Continue reading Johnston Press suffers 15.5% advertising decline

Sky is set to sell mobile advertising around its content in a bid to offer advertisers cross-platform opportunities and push into the commercial mobile sector.The mobile ad deals across the T-Mobile and Vodafone portals will kick-start this week with ads for Fiat and Adidas.This is one of the first times a content owner has taken… Continue reading Sky takes charge of its mobile ad sales

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of TNS. The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement business AGBNielsen… Continue reading WPP and Nielsen agree to swap assets

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of Taylor Nelson Sofres (TNS).The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement… Continue reading WPP and Nielsen agree to swap assets

US local interactive advertising is expected to show little or no growth, or a decline in 2009, according to Borrell’s new ‘2009 Outlook: Big slowdown begins for local interactive advertising’ report. For local interactive media, the advertising slowdown has started a year earlier than anticipated and shows no sign of improving quickly, says Borrell. The… Continue reading Local US Interactive Advertising Slows Down

Richard Woolfe is set to leave his role as Sky1 controller to join Channel Five in a newly created senior programming position.Five’s new chief executive, Dawn Airey, persuaded Woolfe to join her team as channel controller, in charge of commissioning, scheduling and strategy.Airey’s other recent hire, Jeff Ford, has been appointed as managing director of… Continue reading Richard Woolfe joins Five