More Industry News articles

ITV1’s new drama Wired pulled in over 5 million peak viewers, with an average 21.3% audience share, last night.The first in the new high-finance drama series, with Jodie Whittaker and Charlie Brooks, secured a decent average audience of 4.8 million viewers between 9pm and 10pm.At the same time, BBC One’s Crimewatch banked 4.1 million average… Continue reading Wired Attracts Over 5 Million Viewers

The global organisation for the mobile phone industry, the GSM Association, is to use comScore’s M:Metrics system as it attempts to develop an audience measurement system for mobile media.The GSM Association already is already working with the five major UK mobile networks and ABCe, and with this latest move has now enlisted one of the… Continue reading GSM Association To Use M:Metrics Measurement System

This weekend the ITV website pulled in over 650,000 views of three different versions of the murder of Coronation Street character Liam Connor.Fans were given access to all three murders – filmed to act as decoys to prevent details of the real ending from getting out – plus a look behind the scenes at the… Continue reading Corrie Killing A Hit For ITV Website

Thinkbox, the television marketing body for the main UK commercial broadcasters, has launched a new ‘Televisionaries’ blog to help encourage informed debate around key issues in commercial TV and set the context and agenda before its Televisionaries event on 20 November.The new blog at www.televisionaries.tv will enable users to keep up to date on the… Continue reading Thinkbox Launches Televisionaries Blog

Dennis Publishing has acquired technology website bit-tech.net, bolstering its technology portfolio of magazines and websites.Launched in 2001, bit-tech.net publishes in-depth reviews, news, features and technology information, and joins Dennis brands such as brands such as PC Pro, itpro.co.uk, knowyourmobile.co.uk and iGizmo.The site currently attracts over 1.05 million unique users and generates 6.6 million page impressions… Continue reading Dennis Acquires Technology Website

ITV could be fined 7% of its annual net advertising revenue if it gives its public services broadcasting licences back to Ofcom.Under the 1990 Broadcasting Act, PSB licence holders who fail to provide the service they are contracted for face a financial penalty of whichever amount is larger: £500,0000 or 7% of the qualifying revenue… Continue reading Ofcom Could Fine ITV If It Ditches PSB Licences

The sister stations of Sunrise Radio, Time 106.8 and South London Radio 107.3, have been put up for sale.Avtar Lit, founder of Sunrise Radio, said that the loss-making stations do not fit the Sunrise group’s strategy of concentrating on its national and regional assets.“For Sale” signs have been placed on the station’s websites saying “Our… Continue reading Two London Radio Stations Put Up For Sale

Cash-strapped consumers could make severe cutbacks to their outgoings, including dumping their subscription TV services, according to new figures.A survey of 1,000 representative UK consumers polled by customer insight specialist G2 Data Dynamics saw nearly a quarter (23%) of respondents say they would stop subscription TV services.However, only one in ten could live without their… Continue reading Financial Crisis Could See Consumer Cutbacks

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail.The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

WPP’s profit forecast for 2010 has been cut by around 32% in an analyst’s report, which predicts that marketing companies will take longer to recover from the economic crisis.The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared… Continue reading WPP’s Profit Forecast Slashed By 32%