Five has appointed WPP-owned advertising agency Grey London to handle its creative account.Grey will work with Five’s creative teams to refresh all of the Five brands, as part of an ongoing project which has already seen the repositioning of Five’s newly-named digital channel Fiver.Grey replaces Five’s current retained agency, Vallance Carruthers Coleman Priest, who have… Continue reading Five Appoints New Ad Agency
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Marketers are remaining upbeat about their own organisations’ prospects – even if they are increasingly gloomy about the UK’s economic outlook, according to a new survey by the Chartered Institute of Marketing. The Marketing Trends Survey, completed for the Institute by Ipsos MORI, reveals that more than a third of marketers believe the UK will… Continue reading Marketers Upbeat Despite Economic Slowdown
The mighty Coronation Street managed to beat the pretty average football match on BBC One last night, with a peak of 7.6 million adults tuning in for their latest dose of life oop north.An average of 7.5 million adults (a 36.6% share of viewers) stuck with the show throughout its hour long running time, with… Continue reading Football Loses Out To Coronation Street
Income from the BBC commercial subsidiary BBC Resources fell from £126 million to £122 million last year, according to a report.The commercial subsidiary failed to reach overall targets for the year and suffered a fall in trading profit from £5 million to £2.3 million for the 12 months to March 31 2008, said a report… Continue reading BBC Resources Sees Revenue Fall
Communication technology company Comtech M2M is to supply new digital signs for North Wales Newspapers, Cornwall & Devon Media and the Newsquest Media Group-owned Bolton and Bury Times.The new display systems will roll out through newsagents and retail outlets, providing up-to-the-minute headlines alongside advertising and promotions opportunities for local businesses, according to a report on… Continue reading Regional Roll Out For New Digital Signs
The BBC is to launch a “new iPlayer” which will see the corporation’s radio and TV content on a single iPlayer interface.Speaking at the Broadcast Digital Channels Conference last week, BBC head of digital media technology Anthony Rose said that the new iPlayer will be ready to go live in “a few weeks time”.The new… Continue reading “All New” iPlayer To Launch
Turkey’s match against the Czech Republic in the European Football Championship last night brought in a peak audience of 5.5 million adult viewers to ITV1 last night.The make-or-break match, to decide who would be joining Portugal in the quarter finals, was possibly the game of the tournament so far, with Turkey coming back from 2-0… Continue reading Football Thriller Gets 5.5m Viewers
The acting editor of celebrity magazine Heat, Julian Linley, has been permanently appointed to the post.He has been acting editor of the magazine since Mark Frith stepped down earlier this month.Linley joined Heat in 2000 and was Frith’s deputy for five years before leaving to become launch editor of First.In May last year he helped… Continue reading Heat Appoints Editor
Yahoo! has ended all merger talks with Microsoft as it announces a search advertising deal with Google.Yahoo! said that it ended the talks after Microsoft said in a meeting on Sunday that it was no longer interested in buying the company outright.It added that a deal with Microsoft would have left the company without an… Continue reading Yahoo! Signs Search Ad Deal With Google
A peak of five million adult viewers tuned in to last night’s football match between Austria and Poland in the European Football Championship.It was a close match, with Austria snatching a late goal in a 1-1 draw thanks to a controversial decision by the English referee, Howard Webb.Over on Channel 4 at 9pm was the… Continue reading Strong Viewing Figures Continue For European Football Championship
