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TNS has agreed a ‘merger of equals’ with German market research firm GfK, after it rejected bids from Sir Martin Sorrell’s WPP.The new company, to be called GfK-TNS, will have operations in 111 countries and will be the second largest market research firm in the world after the Nielsen Company.Following the merger, the GfK-TNS board… Continue reading TNS And GfK Agree Merger

Virgin Radio executive chairman Richard Huntingford is set to step down following the station’s £53.2 million sale to the Times of India Group.Last year, Huntingford left his role as Chrysalis chief executive following the sale of its radio division to Global Radio (see Chrysalis Radio To Sell For £170 Million).Virgin Radio released a statement saying:… Continue reading Virgin Radio Executive Chairman To Step Down

Bandi Manzini has been appointed to the role of sponsorship & brand solutions manager at IPC Ignite.Manzini was previously creative solutions executive within Emap’s Women’s Entertainment division and in her new role will develop creative bespoke client solutions across all Ignite brand platforms – including magazines, digital, mobile, tours and events, as well as Nuts… Continue reading IPC Ignite Appoints New Sponsorship & Brand Solutions Manager

New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience. The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was… Continue reading New Research Showcases Cinema Ad Effectiveness

Britain’s Got Talent and I’d Do Anything attracted more than 18 million adult viewers between them on Saturday night.ITV1’s Britain’s Got Talent easily won the ratings war, with a 53% audience share in the second part of the programme’s final, between 9.30 and 10pm.More than 12 million people tuned in to see the 14-year-old ‘Singing… Continue reading Talent Show Finales See Peak Audience Figures

Creative agency brothers and sisters has hired Kevin Brown as digital director, completing the move to a fully integrated agency.Brown was previously digital development director at IPC (see IPC Appoints Digital Development Director) and head of interactive at Virgin Media TV.Working with the creative directors at brothers and sisters, Brown will focus on enhancing the… Continue reading Brothers and Sisters Appoint Ex-IPC Digital Chief

In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from euro;7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe.Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the European… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007

May saw a forecast from MRG predicting that IPTV subscribers will grow from 24.4 million in 2008 to 92.8 million in 2012, with service revenue totaling $37.1 billion by 2012. The global forecast said that while Europe’s subscriber size in 2012 will remain dominant, Asia’s subscriber base will nearly equal Europe’s in 2012, followed by… Continue reading INSIGHTanalysis: Media Healthcheck – May 2008

NME Radio has announced the line up of key presenters to take over the airwaves when it launches on June 24.The weekday line up includes Claire Sturgess, Neil Cole and Chris Martin.Claire Sturgess was part of the Xfm launch team led by founder Sammy Jacob in 1997 and worked at the station for 10 years.Neil… Continue reading Presenters Revealed For NME Radio Launch

In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from €7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe. Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007