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The Government has published a new consultation document, which includes plans to regulate product placement and video-on-demand services on British television.Current regulations state “that all EU members must prohibit product placement, but they may decide to allow certain exemptions”.However, product placement is banned on any UK made programmes and the Government has already said its… Continue reading Product Placement Proposals To Be Considered

Google search is by far the most popular website in the UK, with nearly 28 million unique users, according to figures released by Nielsen Online today.The search engine’s unique users are up by 15% from around 24 million in June 2007 to 28 million in June 2008 – miles ahead of other websites in the… Continue reading Google Races Ahead As Most Popular Website

United Business Media has acquired the International Direct Marketing Fair (IDMF) from Reed. UBM business media and events division CMP intends to incorporate the IDMF and E-Commerce and Digital Marketing Expo (ECDM), the show Reed planned to launch in 2009, into its Internet World exhibition. Mark Snell, group director at CMP, said: “While we review… Continue reading UBM Acquires International Direct Marketing Fair

Magazine publisher Future has reported a 4% rise in advertising income over the past nine months. Overall revenue rose 1%, with advertising income rose 4% in the nine month period ending June 30. However, there was a 2% decline in print advertising, although this was offset by a 39% rise in online advertising. In the… Continue reading Future Enjoys 4% Rise In Ad Revenue

Total commercial impacts will rise by nearly 17% over the next five years, according to a new report.Media analyst Attentional also forecasts that commercial impacts for adults in the ABC1 socio-economic demographic will rise even more sharply at 19.5%.Share of commercial impacts (SOCI) is expected to decrease slightly for the main commercial terrestrial networks, with… Continue reading TV Commercial Impacts Set To Rise 17% By 2012

ITV1’s Midsomer Murders pulled in more than 6.5 million viewers last night, beating Steven Spielberg and Tom Cruise to the top spot.The ITV1 murder series attracted an average 29.6% audience share between 8pm and 10pm, with a peak audience of 6.7 million viewers at 9.30pm.BBC One’s film premiere of Spielberg’s War of the Worlds, starring… Continue reading Midsomer Murders Rockets With 6.5 Million Viewers

The BBC’s mobile TV trial only reached a peak of 580 viewers per day during its 12 month trial period, which ended in April this year, according to data released by the BBC Trust.The data also revealed that monthly content consumption of its BBC One, Three and News 24 channels reached a high of just… Continue reading BBC Releases Data On Mobile TV Trial

A new report reveals that online national newspapers attracted 94.8 million unique visitors in June, with 35.5 million of those UK readers.The report, carried out by the Newspaper Marketing Agency, encompasses web traffic statistics of the 16 national titles owned by its members, including Associated Newspapers, Mirror Group Newspapers and News International.The NMA report measures… Continue reading Newspaper Sites Attract Nearly 95 Million Visitors

Jeremy Kyle is set to host a weekly programme on TalkSport, called the Jeremy Kyle’s Sports Show, from September this year.The presenter currently hosts his own daily talk-show on ITV1 at 9.25am, discussing and debating problems with guests.Kyle is due to present a Sunday show between 12pm and 2pm on TalkSport, which promises to deal… Continue reading TalkSport Hire Jeremy Kyle

Microsoft has closed a new search deal with Facebook, building on their existing display ad deal with the social networking site.The deals comes as part of the internet companys’ planned $2.5 billion (£1.26 billion) annual spend to compete with Google, following its failure to secure a deal with Yahoo (see Microsoft Drops Yahoo! Bid).Mircosoft currently… Continue reading Microsoft Closes New Ad Deal With Facebook