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Italian football fans might not have enjoyed watching, but over 5 million adult viewers tuned in to see the Euro 2008 match between Holland and Italy last night.The 3-0 win recorded by the Dutch was seen by an average of 5.2 million, with viewing peaking at 6.7 million for the last fifteen minutes of the… Continue reading Over 5m See Dutch Hammer Italians

Britons, on average, are spending just 4% more time online a month than they did a year ago, according to new research from Nielsen Online.The biggest increases in online time were for consumer generated media (47%), search (13%) and entertainment (8%) sites, with the biggest decreases coming for communication (-10%), and content sites (-3%). How… Continue reading Britons Spending 4% More Time Online Per Month

Google has integrated Google Analytics with its Google TV Ads programme to allow marketers to track the impact their TV ads are having on site traffic.Users can upload their TV ad as a video file to their AdWords account and then start a campaign by choosing TV stations to air the ad on. Advertisers can… Continue reading Google Analytics Integrates TV Ads Programme

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008. This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007        Total Advertising Expenditure (£ Millions) Press     7,716… Continue reading UK Adspend Grew 4.2% In 2007

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008.This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007 Total Advertising Expenditure (£ Millions) Press     7,716 Television     4,671… Continue reading UK Adspend Grew 4.2% In 2007

The opening games of Euro 2008 got off to a good, if not spectacular, start for the big two terrestrial channels.BBC One’s coverage of the opening ceremony – and the first tournament match between Switzerland and Czech Republic – attracted an average of just under 3.3 million adults (with a 27.9% share of viewing).This proved… Continue reading Respectable Viewing Figures For England-less Euro 2008

AOL has announced the expansion of its ad-network Platform-A into Europe, naming Brendan Condon as head of international operations.Randy Falco, AOL chairman and CEO, said: “By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe.“This… Continue reading AOL Expands Platform-A Ad Network Into Europe

Informa, publisher of Lloyd’s List, is holding preliminary talks with United Business Media (UBM) over a merger that could create a business-to-business giant valued at around £3 billion. Following press speculation, Informa confirmed in a statement it was discussing an “all-share merger”. Informa, owner of market research firm Datamonitor, has been seen as vulnerable to… Continue reading Informa Holds Merger Talks With UBM

Simon Long is to take up the newly created position of daytime editor at Bauer Radio’s dance music station, Kiss 100.Long will be responsible for managing the daytime schedule of the Kiss 100 station, executing programmes, working with presenters and ensuring engaging content is produced to run on Kiss’ on-air and off-air platforms.He will report… Continue reading Kiss Appoints New Daytime Editor

The latest research from Mediacells reveals that mobile sports pages were accessed an average of ten times per unique user, with 58% of visits made via Nokia phones.The data, taken from a survey of 50 million mobile internet pages, also revealed that the peak time for accessing mobile sports pages is 4pm.Sony Ericsson’s are the… Continue reading Sports Pages Popular With Mobile Users