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Titan Outdoor is launching a £2 million roll out of over 100 digital six-sheets at major train stations across London.Titan said that this marks the first phase of its digital expansion across its UK rail estate, building on its Transvision network established in 2002.The new digital six-sheets (known as D6s) use 65-inch high definition screens,… Continue reading Titan Invests In Digital Roll Out

The board of TNS has unanimously rejected WPP’s £1.082 billion unsolicited takeover bid made earlier today, saying it “substantially undervalues TNS, even on a standalone basis.” This is the fourth takeover bid WPP has made and it came just prior to the 7.30am deadline set by the takeover panel for a formal offer for TNS.… Continue reading TNS Rejects WPP Takeover Bid

Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year

Magna has published its new estimates for US emerging media advertising in 2009, with search remaining the largest emerging media category. Search is forecast to grow 24% to %13.8 billion, while social media is predicted to be up 37.4$ to $1.5 billion, benefiting from improved monetisation. The fastest growing emerging media platform will be online… Continue reading New Forecast Looks At Emerging Media

Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play, according to a new study conducted by Nielsen BASES and Nielsen Games on behalf of IGA Worldwide. The study found that consumers reacted positively to in-game ads: 82%… Continue reading In-Game Ads See Positive Response

There were several ad revenue forecasts released in June, with Group M revising down its 2008 UK ad growth forecast to 4% from 6%, adding that – excluding internet traditional – media will fall 2% this year. However, the current ad slowdown is unlikely to affect the internet much, with Group M forecasting that it… Continue reading INSIGHTanalysis: Media Healthcheck – June 2008

GCap Media’s Capital 95.8 has signed a major sponsorship deal with leading make-up brand Rimmel London, to support their summer series of exclusive gigs.The CapitaLive Summer Tour, which kicked off yesterday and runs until the end of August, will feature gigs from bands and artists including Duffy, Scouting for Girls, Adele, The Feeling and The… Continue reading Capital 95.8 In Gig Sponsorship Deal

London’s Magic 105.4 has been named station of year at the Arqiva Commercial Radio Awards, an event organised by RadioCentre – the industry body for commercial radio.Bauer managed to bag three wins at the ceremony, held at the Royal Lancaster Hotel in London yesterday, with awards handed out to Neil Fox, Andy Roberts and Magic.Neil… Continue reading London’s Magic 105.4 Scoops Station Of The Year Award

Microsoft has released a statement confirming it is willing to renew a deal with Yahoo! if it replaces its board of directors at its annual meeting next month.The software giant has reinstated its interest in acquiring Yahoo!, saying: “Microsoft would be interested in discussing with a new board a major transaction with Yahoo!, such as… Continue reading Microsoft Set To Re-Enter Talks With Yahoo!

Ofcom has banned the Nestle cereal credits from GMTV weather following a complaint against its claim “helping you get the three servings of wholegrain you need everyday”.Ofcom’s rules state that sponsor credits must be distinct from advertising – “Specific or detailed descriptions of a sponsor’s business or products are likely to be viewed as promotional… Continue reading GMTV Censored By Ofcom