New figures released today show that average daily users to ITV.com has doubled since the site’s re-launch in August last year, while video views on the sites have grown by 21% month-on-month since January, with 12 million playbacks in May alone.The recent Britain’s Got Talent hit programme attracted 6 million video views on ITV.com during… Continue reading Video Surge On ITV Re-Launched Sites
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PricewaterhouseCoopers (PwC) have released their annual global advertising revenue forecast, estimating that global revenues will rise by an average of 6.6% a year by 2012, reaching to $2.2 trillion. These figures position the sector as outpacing GDP, which is forecast to increase by 5.7%. Advertising attached to watching videos on the internet and devices such… Continue reading Global Advertising Revenue To Reach $2.2 Trillion by 2012
BBC One’s Eastenders pulled in more than 7 million adult viewers last night, beating the football by just a million viewers.With a 40.5% audience share between 7.30 – 8pm, viewers of the soap were treated to another eventful episode of the Doctor May saga, following the big explosion in the hour-long special the previous night.Keith… Continue reading Explosive Eastenders Beats Football By Just One Million Viewers
Virgin Radio owners Scottish Media Group have confirmed the sale of Virgin Radio to a consortium including The Times of India Group for £53 million by the end of June. The station will be renamed, in order to ensure there are no branding restrictions imposed by Sir Richard Branson which could affect the new owners… Continue reading Virgin Radio Sold
The number of IPTV subscribers nearly quadrupled in 2007 across the Americas region, according to iSuppli Corp. Subscribers in North and South America increased from 501,000 in 2006 to 1.8 million in 2007, up 257.1%. The majority of subscribers are in the US – leading US IPTV providers Verizon and AT&T collectively reached 1.2 million… Continue reading IPTV Subscribers Grow 257% in Americas Year on Year
A Department for Transport (DfT) review of its recommendations on C02 emissions in promotional literature is set to change car manufacturers current ad campaigns.EU law currently states that car manufacturers must include CO2 emission information on all promotional material, which the DfT previously defined as brochures, letters and material with significant textual content.However, the DfT… Continue reading Outdoor Car Ads Forced To Contain C02 Warnings
Channel 4’s Big Brother has removed Alex from the house after she threatened fellow housemates with intimidation from her ‘gangster friends’ outside.Ofcom has received more than 1500 complaints about this series of Big Brother and has issued this notice on its website – “Ofcom is aware of viewer concerns and the issues raised by complainants.… Continue reading Big Brother’s Alex Kicked Out For Gangster Threats
Oliver & Ohlbaum warned that increasing public service broadcasters’ ad minutes and removing restrictions on peak-time ads could lead to a fall in TV ad spend.Ofcom is currently consulting on changes to the amount and distribution of TV ads, according to a report in MediaWeek.Sean McGuire, managing director at Oliver & Ohlbaum, argued that TV… Continue reading Removing Restrictions On Ads Could Lead To £150m Fall In Adspend
Bauer’s Kiss Radio has announced the signing of its latest ambassador, DJ Paul Oakenfold, to represent its ‘Music is Life’ philosophy.The DJ will present a series of music programmes featuring the history of dance music from the last 20 years, starting with a special Ibiza broadcast later this month.Oakenfold first broadcast on Kiss in 1985… Continue reading Kiss Signs DJ Paul Oakenfold as New Ambassador
More than a third of TV homes in the Asia Pacific region will receive digital signals in 2013, up from just 13% at the end of 2007, according to new research from Informa Telecoms & Media. The 12th edition of Informa’s Asia Pacific TV report shows that China overtook Japan as the biggest digital market… Continue reading Digital TV To Grow In Asia Pacific Region
