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Ruth Brownlee has been appointed director of the UK Association of Online Publishers (AOP).Brownlee has over 10 years’ experience in digital media, having been an instrumental figure in the growth of Handbag.com, Yahoo!, and a key figure in developing online partnerships at Channel 4.She has most recently been working as a digital strategy advisor to… Continue reading Ruth Brownlee Appointed New Director Of AOP

The latest forecast from ZenithOptimedia predicts that UK newspaper advertising spend is forecast to grow next year by 1.1%, the first increase since 2004. In its worldwide forecast, Zenith is predicting a 2.7% increase in newspaper advertising spend (see Global Ad Market To Grow In 2008). Magazine adspend is forecast to increase 0.1% next year,… Continue reading UK Newspaper Adspend Forecast To Grow

The number of markets offering the mobile broadcast TV is set to triple in the next two years, to 18 by the end of 2008, according to a new report from Screen Digest. Screen Digest believes that broadcast will become the most prevalent method to deliver TV to mobiles, with the more niche approach offered… Continue reading Mobile Broadcast TV Set To Grow

ITV has acquired independent producer 12 Yard for an initial cash consideration of £26 million. A further payment of up to £9 million may be made in 2011, part of which is contingent on profit performance over a three-year period. 12 Yard, a joint venture between Hat-Trick Productions Limited and the management team of David… Continue reading ITV Acquires Production Company 12 Yard

Bertelsmann, owner of book publisher Random House, has approached its subsidiary RTL about buying the remaining 10% of shares it does not own. Bertelsmann has been gradually increasing its stake in RTL, owner of Five and one of the largest producers of TV outside of the US through its subsidiary Fremantle Media. In a statement,… Continue reading Bertelsmann Makes Approach For Remaining RTL Shares

BT Vision has announced the trial launch of a new service giving customers free film rental in return for watching targeted advertisements through its BT Vision Download Store.BT Vision Download Store is an online video store available to all of the UK’s 14 million broadband customers, regardless of which internet service provider they use. It… Continue reading BT Vision Launches Targeted Ad Trial

Thinkbox, the UK marketing body for commercial TV, and the Internet Advertising Bureau (IAB) have today announced they are joining forces to undertake a new research project examining the effectiveness of using TV and online together in advertising campaigns.Both the IAB and Thinkbox are encouraging UK agencies to submit campaigns to take part in the… Continue reading Thinkbox And IAB In Joint Research Project

IPC Ignite is launching an NME radio station next year in a major strategic partnership with multimedia music company DX Media.The new station will be available from mid-2008 on various national digital broadcast platforms, and to users of NME.COM.It will broadcast from new DX Media studios at the NME HQ, the Blue Fin Building, Southwark.NME… Continue reading NME To Launch Radio Station

IPC Southbank has appointed Alicen Stenner, group digital marketing director and publisher at Hearst Digital’s handbag.com, as its digital director.Stenner, who takes up her new role in mid-February, was brand director of handbag.com for seven years and before that was marketing manager for BBC Radio.Jackie Newcombe, managing director of IPC Southbank, said: “Southbank has delivered… Continue reading IPC Southbank Appoints Digital Director

The UK online retail sector attracted 29 million unique visitors in October 2007, which amounts to 89% of the country’s total online user base in that month, according to the latest figures from comScore. The most popular online property was eBay, which attracted 22.2 million unique visitors or 68% of the UK’s total internet audience.… Continue reading UK Online Retail Sector Attracts 29 Million Unique Users In October