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Matthew Brittin, director of Google UK, yesterday said that marketers should go “back to basics”, adding that they need to put more emphasis on what their brand stands for.Speaking at IAB Engage 2007, Brittin said that “the majority of brand owners have not yet worked out the rules and do not yet know how to… Continue reading Google Urges Marketers To Go Back To Basics

AOL has acquired online advertising company Quigo, in a deal that could be worth over $300 million, according to AOL chairman and CEO Randy Falco, who was speaking at yesterday’s IAB Engage 2007 conference in London. Quigo has developed online advertising technology that makes it easier for people to receive targeted ads. Falco said that… Continue reading AOL Buys Targeted Ad Company In $300m Deal

About one quarter of households in the US have at least one television set capable of receiving high definition programming (HDTV) – essentially double the penetration of HDTV two years ago, according to new consumer research from Leichtman Research Group (LRG). However, LRG found that consumer confusion related to high definition programming and products remains… Continue reading Rapid Growth Of US HDTV Continues

Orange is to launch its IPTV service before the end of the year, with plans to offer a hybrid VoD and Freeview package.Tim Pearson, director of IPTV at Orange UK, told Media Week that with the IPTV platform coming on stream, the company is looking at offering clients the ability to run campaigns across its… Continue reading Orange To Launch IPTV Service This Year

Telegraph Media Group suffered a pre-tax loss of £8.8m in 2006, according to results filed with Companies House. The group’s operating profits after one-off items were left at £10.8m, up from a loss of £12.1m in 2005. These are the second accounts for a full year’s trading since the Telegraph was acquired by Sir David… Continue reading Pre-Tax Loss For Telegraph Media Group

Liverpool might have picked up a record win in the footer on ITV1 last night, but it was not enough to beat the drama double-whammy on BBC One, with Holby City and Spooks grabbing more adult viewers.On at 9pm, Spooks had a peak of 5.3 million adults, a 24.5% share of the audience, with an… Continue reading Liverpool Beaten By BBC One

Virgin Media has announced operating income of £47m for the third quarter of 2007, up from £3m in the second quarter. However, the results show that the group’s operating income experienced a year on year loss of £9.6m. Virgin Media’s total revenue was £1bn, up from £995m in Q2, although down slightly year on year.… Continue reading Virgin Media Enjoys Operating Profit Rise

ITV has made a submission to the Competition Commission arguing that BSkyB should be made to divest its 17.9% stake to address issues of “material influence”.The broadcaster’s submission is part of an ongoing consultation which is due to be completed by early December when the Commission hands over a full report to the secretary of… Continue reading ITV Wants Total Divestment Of Sky Stake

JCDecaux has announced a 9% year on year increase in revenues for the nine months ended 30 September 2007, €1,506.9 million compared. Excluding acquisitions and the impact of foreign exchange, organic revenues rose by 8.6% for the first nine months of 2007. In the third quarter, revenues increased by 11.8% to €487.9 million. Excluding acquisitions… Continue reading JCDecaux Announces 9% Revenue Increase

Iceland has been confirmed as the sponsor for the seventh series of I’m A Celebrity – Get Me Out Of Here!.The fully integrated deal – the second year running Iceland has sponsored the show – includes broadcast sponsorship on ITV1 and ITV2, interactive, mobile, online, off-screen licensing as well as on air marketing.I’m A Celebrity… Continue reading Iceland Continues I’m A Celebrity Sponsorship