More Industry News articles

Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report. However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

The big news in the City last week concerned Emap, with the company completing the first round of its break-up auction.At the start of the week it was reported that Hearst, owner of the UK’s third largest magazine publisher The National Magazine Company, had made a £700 million indicative offer for Emap’s consumer magazine division… Continue reading Media In The City: Emap Auction Moves To Second Round

A new study from comScore has found that more than 750 million people age 15 and older – or 95% of the worldwide internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher. comScore says that its qSearch 2.0 service offers the first panoramic worldwide view… Continue reading 61 Billion Internet Searches Conducted In August

BBC One won the all-important 9pm ratings battle last night, as Who Do You Think You Are? picked up a peak of 6.6 million adults (a 33.9% share of the audience).The show, which revealed some hitherto unknown parts of Graham Norton, had an average audience of 6.3 million adults for its hour long running time.Over… Continue reading Who Do You Think You Are? Gets 6.6m Adult Viewers

MediaTel Group is set to host an important seminar on the ‘Future of Agencies’, looking at the myriad of issues surrounding the hub of the advertising industry.Andrew Walmsley, co-founder of i-level, will join the likes of Greg Grimmer, managing director of Zed Media, on the panel, discussing everything from whether agencies are doing enough to… Continue reading Agencies Under The Spotlight At Forthcoming Seminar

Emap has finished the first round of its break-up auction, and at least five bidders for each division have made it through to the next stage, according to a report. A report in today’s Times says that those through to the second round of bidding for the consumer magazines division include Hearst, Providence, Cinven, Quadrangle… Continue reading Several Bidders In Next Stage Of Emap Sell-Off

Virgin Media is launching online near-live coverage of the build-up to football matches, coming to viewers from stadiums around the UK.Audiences will be able to watch interviews, comedy sketches and get the views of the fans in the build up to kick-off before Saturday matches.The broadcaster has signed a deal with M3U.com, the internet TV… Continue reading Virgin Media Bolsters Online Football Content

A new study from Airwide Solutions has found that the mobile marketing industry is making significant progress, with 28% of companies surveyed having already launched live SMS campaigns and 18% having launched live MMS campaigns. Growth in the sophistication of mobile marketing campaigns was reflected in the number of brands considering implementing both SMS and… Continue reading Mobile Marketing Industry “Making Significant Progress”

Google has acquired the Finnish social networking site Jaiku for an undisclosed amount. The site, which lets users share what they are doing at any given time, is based in Helsinki and was founded by Jyri Engestrom and Petteri Koponen in February 2006. Jaiku allows users to connect with friends through the internet or instant… Continue reading Google Acquires Finnish Social Networking Site

A new report compiled by the London School of Economics and Carphone Warehouse has found that the UK sends more text messages than any other EU nation.The survey, which investigates mobile phone use in Europe, also found that over a quarter of Britons under 25 say that they are addicted to their phones, whilst 20%… Continue reading UK Sends More Texts Than Any Other EU Nation