More Industry News articles

Traditional media outlets have to do more than just represent themselves online and need to fully engage with the possibilities available, according to the chairman of GCap Media and the IAB, Richard Eyre, panelist at yesterday’s MediaTel Question Time.Eyre said that despite the obvious advantages of the internet, it is imperative that traditional media outlets… Continue reading Online Not An Automatic Solution

Ad avoidance is a real issue for broadcast and one that needs to be addressed, according to industry experts speaking at last night’s MediaTel Group Media Question Time.Speaking as part of the event’s panel, Research International CEO Mark Cranmer told the assembled delegates that the TV industry needs to move away from an attitude of… Continue reading Broadcast Ad Avoidance Needs To Be Addressed

More than $10.7 billion has been spent online during the US holiday season-to-date, a year on year increase of 17%, according to the latest figures from comScore. Cyber Monday – the first significant spike in US holiday spending – saw $733 million spent online, a 21% year on year increase and an 84% jump from… Continue reading More Than $10.7bn Spent Online In US This Holiday Season

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking.RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing 2,106%… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking. RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

A four agency shortlist has been drawn up for Guardian Media Group Radio’s £3m media buying account.Pitching for the account in December will be incumbent agency Brilliant, MediaCom, PHD and MediaEdge;CIA.A formal pitch will be conducted on December 13 and 14, and will be handled by the Advertising Agency Register (AAR) on behalf of GMG… Continue reading Four Agencies Shortlisted For GMG Radio Ad Account

The controversial documentary series looking behind the scenes at the Queen got off to a pretty good start last night, picking up a peak of seven million adult viewers (a 28.4% share of the audience), but this was not enough for it to defeat I’m A Celebrity….On for an hour and a half from 8.30pm… Continue reading I’m A Celebrity… Beats Controversial Queen Doco

BBC Worldwide, ITV and Channel 4 are joining together to launch an on-demand service from next year, with the working title of ‘Kangaroo’.The UK service will carry a broad range of programming and will be a rich entertainment site where consumers can catch up on recently aired shows and watch old favourites.The joint venture will… Continue reading BBC, ITV And Channel 4 To Launch Joint On-Demand Service

Duncan George, former GCap Media commercial director, has been appointed by AOL as its UK sales director.He will begin the new role next week and will be tasked with growing AOL’s sales capability to assist the online portal’s ad-supported web strategy.George left his role at GCap Media in June (see Duncan George To Leave GCap)… Continue reading AOL Appoints Duncan George As New UK Sales Director

Despite a much hyped appearance from Posh Spice, aka Victoria Beckham, Ugly Betty recorded a negligible ratings increase on its previous edition on Friday night.The episode, which featured Posh in the demanding role of playing herself, lost out to The Tudors in the battle between BBC Two and Channel 4, with an average adult rating… Continue reading Posh Mildly Spices Up Betty Ratings