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Google is to acquire the RSS distribution company FeedBurner for an undisclosed sum. Susan Wojcicki, vice president product management for Google, said that the purchase will give Google access to Feedburner’s network of 431,171 current publishers to add to its AdSense network and also provide a greater level of access to advertise on blogs and… Continue reading Google Buys RSS Distribution Company

Nielsen Media Research is offering its US clients data showing the impact that DVRs are having on shows broadcast by US networks.The networks called on Nielsen to provide time-shifted data so they could give advertisers an idea of how many viewers were watching live and later in playback mode.Starting this week, Nielsen is offering data… Continue reading Nielsen To Offer DVR Data In US

England’s friendly against Brazil at the new Wembley stadium, which saw the return of David Beckham to the squad, was one of the most watched programmes over the weekend, attracting an average adult audience of more than 7.6 million over the coverage’s duration.The match, which ended in a 1-1 draw after a last minute goal… Continue reading England Team Draws More Than 7.6 Million To BBC One

The UK has the most active online population in Europe, with the highest average number of daily visitors (21.8 million), according to new research from comScore.comScore adds that the UK has the highest usage days per month (21 per user), and the highest average time spent per month per user (34.4 hours) in Europe.The comScore… Continue reading UK Has Most Active Online Population In Europe

Young people perceive traditional media as more accurate, trustworthy and reliable than new media, but many get most of their news and information from family and friends.This is according to new research conducted by D-code for the World Association of Newspapers (WAN).Robert Barnard, founder and partner of the Canada-based research consultancy D-code, which conducted 10… Continue reading Youngsters Value Traditional Media

The oestrogen-soaked Big Brother house appears to have turned off some viewers, with last night’s second episode of series eight of the long-running reality show attracting an average of more than 3.4 million adults, compared to Wednesday night’s 5.3 million.However, a drop in viewers for the first ‘proper’ episode is historically the trend for the… Continue reading Viewers Leave The Big Brother House

Stuff magazine’s website, www.stuff.tv, is to launch a mobile service http://mobile.stuff.tv.Users are asked to text STUFF to 60030 and the URL will be sent to their mobile phones immediately. The service will feature breaking news, reviews, top 10’s and stuff.tv’s popular video clips.Tom Dunmore, editor-in-chief, said: “Stuff magazine has a passion for gadgets, so it’s… Continue reading Stuff.tv To Launch On Mobile

The number of IPTV subscribers will reach nearly 60 million worldwide by year-end 2011, spurred by both aggressive and reactionary telco tactics, according to a new report from Parks Associates. The report, IPTV: From Quadruple Play to Multiplay, which provides forecasts and analyses for the worldwide IPTV market, predicts television choices for European consumers in… Continue reading 60 Million IPTV Subscribers Worldwide By 2011

The BBC has reached agreement with the developer Peel Holdings over its move to the mediacity:uk development at Salford Quays.The BBC Trust has approved the terms of the deal which means that the BBC’s proposed move of five of its London-based departments to the North of England will now definitely go ahead.The departments which will… Continue reading BBC Salford Move Gets Go Ahead

eBay has bought online recommendation site StumbleUpon for approximately $75 million. eBay says that this acquisition will provide eBay with in-depth exposure to a fast-growing community-based service with approximately 2.3 million users. Michael Buhr, senior director, eBay, said: “StumbleUpon is a great fit within our goal of pioneering new communities based on commerce and sustained… Continue reading eBay Buys Online Recommendation Site