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The WorldDMB Forum has hit back at comments made by European telecoms commissioner Viviane Reding that mobile broadcasters should use the digital video broadcasting-handheld (DVB-H) standard rather than DAB/digital multimedia broadcasting (DMB).The European Mobile Broadcasting Council (EMBC) last week published a report which called on the industry to adopt a single technological standard, with Reding… Continue reading Mobile Broadcasting Body Hits Out At EC Commissioner

Virgin Media and Setanta Sports are in senior level talks about launching a rival channel to Sky Sports News, according to reports in Broadcast.A source at Setanta told the publication that talks had begun between the companies and that teaming up would be an obvious strategy.“It makes a lot of sense,” said the source. “Setanta… Continue reading Virgin And Setanta Join Forces For Sky Sports News Rival

The UK could lose between £4.1 billion and £15.6 billion in private and social value if high definition channels on the Freeview platform are not developed, according to research for the BBC.Consultant Indepen said the loss included the cost to viewers in switching to other platforms to get HD as well as the impact of… Continue reading UK To Lose Billions If HD Channels On Freeview Not Developed

It was a good night for ITV1 last night, with a Hollywood movie, soaps and a cop-based drama all bagging healthy audiences.As is only to be expected, Emmerdale and Coronation Street drew the biggest audiences of the evening, with peaks of 8 million adults and 9.8 million adults respectively.Emmerdale, on at 7pm, saw Daz’s birthday… Continue reading Strong Night For ITV1

ITV is making further inroads into becoming a broadcaster to be proud of, according to Simon Shaps, director of television, who was unveiling the ITV1 spring/summer programme commissions in London this afternoon.With four new commissions over different genres, Shaps stated that the broadcaster’s flagship channel would have more original and first run shows than ever… Continue reading ITV1 Spring/Summer Schedule Makes Inroads Into Shaps’ Masterplan

The recent Simultaneous Media Survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, showed that consumers in the US were most motivated to begin an online search after viewing ads in magazines (47%), with ads on TV (42.8%) and reading articles (43.7%), also scoring highly. The survey also showed that women were more… Continue reading Search Motivations Of US Consumers

Apple TV is launching this week in the US for $299, allowing users to wirelessly transfer downloaded video content to their TV from their PC.Steve Jobs, Apple founder unveiled Apple TV in January, alongside the iPhone, a touch-screen handset that combines a mobile phone, internet access, and iPod music and video playback features (see Apple… Continue reading Apple TV To Launch

The UK could lose between £4.1 billion and £15.6 billion in private and social value if high definition channels on the Freeview platform are not developed, according to research for the BBC. Consultant Indepen said the loss included the cost to viewers in switching to other platforms to get HD as well as the impact… Continue reading UK To Lose Billions If HD Channels On Freeview Not Developed

Ofcom has officially announced an inquiry into the use of premium-rate telecoms services (PRS) in television programmes.The inquiry will be lead by Richard Eyre, non-executive member of the Ofcom Content Board, and will include input from ICSTIS, the premium rate phone line regulator, which is already investigating some cases (see ICSTIS Outlines Plan To Tackle… Continue reading Ofcom Announces Phone-In Investigation

National TV networks and local broadcasters are increasing their use of addressable advertising products, and are also expanding their plans for addressable advertising on their internet portals, according to new research from In-Stat. In-Stat said that with the explosion of video, especially broadcast TV programming, flooding onto the internet, national networks and local broadcasters have… Continue reading Addressable Advertising To See Growth