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Virgin Mobile are offering free texts to all users as part of its Big Brother 8 sponsorship.During the run of Big Brother 8, all Virgin Mobile customers will receive free text time between 9pm and 10pm on eviction Fridays.In addition, Virginmedia.com is launching Fantasy Big Brother on May 31 and the portal will feature exclusive… Continue reading Virgin Mobile Announces Big Brother Sponsorship Details

Freeview is to unveil its first major marketing push for its personal video recorder, Freeview Playback, focusing on consumers who have yet to go digital.Online is at the heart of the campaign, with a variety of banners, skyscrapers and listings page sponsorships on sites such as lastminute.co.uk, timeout.co.uk and MSN from 11 June.The campaign will… Continue reading Freeview Launches Major Ad Campaign For PVR

Fashion magazine Harper’s Bazaar is to have a major redesign this summer, gaining a new masthead emphasising the Bazaar logo.The revamp comes 18 months after the magazine changed its name from Harper’s & Queen to Harper’s Bazaar and focused on fashion.In order to execute the redesign, Harper’s Bazaar has enlisted the talents of Tom Usher,… Continue reading Harper’s Bazaar To Get Summer Redesign

A survey has revealed that Virgin Media could lose as many as 400,000 subscribers as a result of the loss of Sky’s basic channel package from its cable service.The report by investment bank UBS, which is in part based on a survey by GfK of 1,000 UK TV homes, suggests that Sir Richard Branson’s company… Continue reading Virgin Media ‘Underestimated’ Impact Of Sky Channel Carriage Dispute

GCap Media has announced that its revenue for the 12 months to 31 March this year was down 9% at £200.1 million. The group’s profits were down from £22.2 million in 2006 in £14.4 million, whilst its advertising revenues dropped 8% to £167.5 million. The owner of Capital Radio and Classic Fm also revealed that… Continue reading GCap Media Reports Revenue Decline

US broadcaster CBS has bought the London-based social networking website Last.fm for $280 million (£142 million). Last.fm, which claims to have around 20 million active users per month, is a music recommendation site which allows users to listen to music based on their listening habits. The purchase follows a spate of similar acquisitions, such as… Continue reading CBS Buys Last.fm

A new forecast from JupiterResearch claims that 70% of US homes – some 86 million households – will have broadband internet access by 2012. The report, US Broadband Forecast, 2007 to 2012: LECs Maintain Advantage over Cable Operators in Quest for New Subscribers, JupiterResearch finds that wider availability of high-speed service will prompt nearly 36… Continue reading 70% Of US Homes To Have Broadband By 2012

Advertising expenditures for newspaper web sites increased by 22.3% to $750 million in the first quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the twelfth consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online ad… Continue reading Adspend On US Newspaper Websites Increases

Jay Hunt, the BBC’s controller of daytime and early peak, has been announced as Five’s new director of programmes.Hunt will take up her new post overseeing programming for the broadcaster’s core channel later this year.Lisa Opie, Five’s managing director, content, said: “I am thrilled we have been able to appoint an executive as creative, dynamic… Continue reading Five Announces New Director Of Programmes

Sony Ericsson has announced a major new deal with Emap2 to focus on activity to promote its Walkman range of handsets.The year-long exclusive project, beginning in June, follows on from last year’s Soundtrack To Your Life campaign.It sees the creation of three tailored campaigns working across all of Emap’s print, radio, TV and online platforms.The… Continue reading Sony Ericsson Extends Deal With Emap2